Apartments and Holiday Homesvacation
C. POZZONI, italianway
Booming numbers are those disseminated by the Italianway Study Center, a leading operator on the Italian short-term rental market, which in the first 5 months of the year collected bookings for a value of 29M compared to 20.3M in the whole of 2021.
Thursday 16 June 2022 8 minutes reading time
Reservations are flying just a few days before the start of the summer, which marks the return to "normalcy" after the pandemic. The latest report released by the Italianway Study Center, the proptech founded by Davide Scarantino and led by Marco Celani, photographs numbers and trends of the first five months of 2022 that suggest that 2022 may be the best year ever.
The proptech declares that from January 1st to May 31st 2022 it collected bookings for a value of 29M, quintupling the number of bookings, with 81 thousand nights booked in the first five months of 2022 against 27 thousand in the past.
"Thanks to the easing of restrictions, the perception of a positive management of the pandemic and the fortunately minimal negative impact of international turbulence on tourist movements - explains CEO Marco Celani who since 2016 leads the company which arrived on June 15 to offer through the italianway.house portal a total of 900 thousand bookable nights - for the quarter June-July-August 2022 we have already sold more summer nights, about 72 thousand, compared to the final balance of 71 thousand in the same quarter 2021 ".
"The trend of apartment tourism is certainly well established - is Celani's analysis - and travelers are increasingly attentive to the quality of the product and services offered by professional property management. As Italianway we are increasingly competitive both for the record number of destinations that have entered our Network thanks to local partners, and for a product offer capable of intercepting the wishes of families, globetrotters, digital nomads, holiday workers and business travelers: on our portal you can book period residences in the historic centers of villages and cities of art, villas with swimming pools in the countryside or overlooking the sea, mountain chalets, trulli and dammusi. Even the rates, which have returned to pre-Covid levels, tell us that the market is in great recovery, with growth, in the first 5 months of 2022, of over 60% compared to the same period of 2021: from € 75 per night to About € 120 ".
The return of international travelers (from 114 countries) - identikit last year it passed to the current 34%. The presence of German travelers (from 12% in 2021 to 7.5% in 2022) and French travelers (from 9.5% in 2022 to 7.2% in 2022) is always strong. The lower incidence of European travelers is in fact due to the recovery of the long-haul: Americans first of all (6.9%) but also Chinese (4.2%), returning to stay in cities of art such as Rome, Florence, Venice and Naples and in iconic places such as the lakes of Como and Garda and the Amalfi Coast.
The British and Poles are also doing well (for the latter it is a new trend with a peak of 2.1%), while there is a complete lack of Russians and a part of the Asian world.
The average age of international travelers is 40, which drops to 37 and 38 for the Spaniards and English and rises to over 42 for Americans. Those arriving from afar prefer well-known destinations and cities unlike Europeans, especially the North, which favor more rural destinations. When choosing the type of accommodation, Americans prefer luxury, especially in cities of art, while the Swiss (4.2%), the Dutch (2.7% of customers) or the Spaniards (3.3%) prefer destinations extra-urban, nature and more rustic furnishings
Among the new trends recorded by the Italianway study is also the normalization of the timing with which reservations are made: if the pandemic had altered the booking window by imposing last minute or even last second reservations, the newfound optimism and the concrete perception of a return to closer normality determine the lengthening of the booking window.
Travelers book on average 48 days before arriving, with dynamics that vary according to nationality (Italians on average 15 days before, Americans 38, Germans 31, French 28) and the destination or the reason for the stay, with the cities that are booked earlier if for vacation, under date for work and the sea always a little in advance, also to find the availability of airplanes and ferries. At the same time, observes CEO Celani, "while in 2021 we recorded a very high number of cancellations with peaks of 50%, this year we are back just above the pre-pandemic normality with a cancellation rate of just over 15%" .
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