Alpine Skiing

Atomic Race Manager changes and acquires Werner Heel

With the huge success of Marcel Hirscher, who won the World Cup overall and giant slalom cup, Atomic aims to gain new faces of alpine skiing for the next season, the first of our blue after a Werner Heel ' a little vintage 'undertone has decided to return to the top leaving the Head: "Although with the Head has tried everything possible, in the last two years we could not find the right setup with the material. Although I had a powerful team behind him, assured me that his support at any time, there was nothing to do. Do not ever regret the past, I always look to the future and for this reason after two years I had to decide, not an easy task, whether to stay with the Head or take a new road. I chose the new road together and now will go to the Atomic. Someone, perhaps rightly, will be surprised at my decision but I am convinced that it is just what I now need. "

Saturday 4 August 2012 3 minutes reading time

"In the spring I have done numerous tests - Werner Heel continues - and the Atomic skis were the ones that suited me best. I will not repeat the same mistake and sin of excess motivation, but I just want to say I'm very happy for the choice I made. I'm happy to have by my side Ernst Habersatter a serviceman experienced in Atomic and found a partner who still have faith in myself and in my potential. All this motivates me particularly. " The blue is added so the other components of the blue Atomic Race Team that Peter Fill, Lisa and Elena Agerer Curtoni.

Besides Werner Heel, Atomic has also decided to focus on two other sprinters, American Marco Sullivan and Swiss Tobias Gruenenfelder, who also came from Werner as a negative season: "Next season scierÃ² Atomic - said the Helvetic -. I am happy to rely on one of the best brands and successful. I can not wait to try the new equipment as soon as possible and I feel really motivated for this new challenge. "

But the biggest news is the new Atomic Race Manager. After 12 years, in fact, takes over Rudi Huber in place of Peter Pechhacker. "Our goal - said the General Manager of Atomic, Wolfgang Mayrhofer - is to communicate the competitive spirit, his charm and charisma that have champions like Marcel Hirscher, Benni Raich, Marlies Schild, and others, more ; professional and innovative than ever before, to develop an advanced marketing and to bring competition and perceptions of themselves at a higher level. "

Michela Caré

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