Ski Clothing
Andrea Wheel, Italy Country Manager of The North Face,'' he explains in an interesting interview, he discusses the collection, among them the new vest with ABS, and strategic goals of the brand.
Monday 9 June 2014 2 minutes reading time
By Andrea Wheel find that The North Face very focused on winter sports, which carry 20% of the total turnover of the brand, active in numerous sports. From this base the objective set by the trade mark is important increase in five years, the turnover in winter sports until you get to 50% of the total turnover of the company.
For the season 14/15 The North Face Steep Series presents a collection dedicated to high-level freeskiers, designed to provide the most high sports estremi.La collection dominated by the new shell made of a single piece of fabric compared to 60 normally used, and for this winner ISPO Award 2014. constructive The new structure makes the jacket more resistant and more breathable, thanks to the absence of seams between the edges of the material isolante.The North Face is growing and developing well-defined collections Alpine, for skiers and non-traditional extreme, that is dedicated to mountaineering and backcountry anyway.
Also in the field freeride The North Face has an ABS vest, a sleeveless jacket that contains the now famous airbags for extreme skiers: the ABS anti avalanche wearable, the weight is extremely reduced and the movements are even more subsidized.
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FACTION - prodigy 1 2026 skis none
549.95 €
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