Ski ClothingHelly Hansen
With Lorenzo Alesi, a freerider professional, and Chiara Fabbiani, Key Account Manager of the company, we discover the new leaders and new technologies presented at ISPO 2017 by Helly Hansen.
Friday 23 June 2017 2 minutes reading time
Alesi shows us the two main items of the new collection, Elevation Shell Jacket and Powder Suit. The first is a jacket that has been rewarded last year and this year has been further improved with the introduction of Life Pocket technology, which allows you to hold your cellphone charge and which apparently seems a little important, but it really is Interesting during the day of skiing in the mountains.
As for the second chapter, it is reproduced after several years and is a very interesting product. It has already been tested and successfully has a 3L membrane that is perfectly breathable and waterproof. This head also has the Life Pocket that fits perfectly with the other technologies of this dress, such as lateral and leg ventilation pockets.
As Fabbiani tells us, Helly Hansen's base layers have been renewed in design but not in materials since the Norwegian brand has always developed base layers based on polypropylene, so 100% hydrophobic materials. Then it shows a tank in which the base layer floats because it does not absorb water. Other materials such as a polyester blend, after a while with moisture and sweat, are soaked with water causing a cold skin effect. Instead, the polypropylene used by the Scandinavian company guarantees dry skin and a warm feeling when doing aerobic sports activities.
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