Dal 2023 X-Bionic e X-Socks entreranno nei negozi Italiani insieme a Colmar

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From 2023 X-Bionic and X-Socks will enter Italian stores together with Colmar

Starting from January 2023, the Monza-based company, owner of the Colmar brand and former distributor of Lacoste, will be the sales representative of X-Bionic and X-Socks for the Italian market.

Thursday 13 October 2022 3 minutes reading time

In recent years, perhaps also due to the divorce with Treré, the X-Bionic brand had disappeared in many Italian stores. Today, with the distribution on the Italian market entrusted to the Monzese company, this trend could be reversed. Manifattura Mario Colombo & C., known to the general public for the COLMAR brand and which will celebrate 100 years of activity in 2023, has decided to join the historic distribution of the Lacoste brand, the X-Bionic and X-Socks brands owned by Swiss company X-Tecnology. X-Technology manufactures in Italy, combines innovative skills with high-level performance, boasts 800 patents, 600 avards and over 1200 medals won by athletes from the most disparate sports disciplines. Maximilian Lenk, CEO of X-Technology: "We have known COLMAR for a very long time as a very strong international brand in the Winter Sports sector and beyond, with an exceptional capillarity of distribution in Italy. I am enthusiastic about the idea of this collaboration and I am sure that exciting challenges and a bright future await us. The audience of the two branches will only benefit from this in terms of quality of service and product experience " Giulio Colombo, CEO of Manifattura Mario Colombo & C: "When we started negotiations with X-TECNOLOGY we immediately found ourselves in harmony because we share many things, from the passion for innovation to the quality of the products, but also a vision of business development. It is therefore with great enthusiasm that we have decided to embrace this project that will allow us to expand our offer with a well-known and highly performing brand ".

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