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The Group Technical tip of Moon Boot

Give a time "urban" brand linked to the world of skiing seems now the mood infects more and more & ugrave; historical producers of clothing for the Sci. & nbsp; And that & egrave; Also the strategic direction of the Tecnica Group, which manages the brand Tecnica, Dolomite, Nordica, Rollerblade and Moon Boot and & nbsp; announcing the launch of the iconic boots versions branded EA7 Emporio Armani, Anna Sui, and Jimmy Choo & nbsp; and is preparing to welcome the new CEO Antonio Dus. & Nbsp; We report the 'interview all''attuale next president and CEO of & rsquo; Venetian company, Alberto Zanatta, released recently in Milano Finanza. & Nbsp;

Saturday 8 August 2015 4 minutes reading time

What are the new projects? Projects in the pipeline concern primarily the brand Moon Boot. In October debutter & agrave; worldwide the first collection and then will be branded Jimmy Choo & agrave; Once the boots made EA7 Emporio Armani and the Chinese-American designer Anna Sui. In conjunction with the & rsquo; release of the new film version of Star Wars finally debutter & agrave; the capsules designed with the production company Lucasfilm. How much does the today & rsquo; clothing is not purely technical turnover of Moon Boot? In 2014 Moon Boot revenue was approximately 10 million euro. L & rsquo; urban clothing & egrave; come to account for 40%, cos & Igrave; as it happens for the brand Dolomite. On the turnover of the group instead the equipment for snow skiing and continue to account for up to 90%. What are your target markets and which the next destination of the distribution strategy? The main squares for the group confirmed the United States and Germany, while the & rsquo; Italy absorbs percentage decidedly more & ugrave; low. Beijing's candidacy to a possible site of the Winter Olympics in 2022 makes China our next target, together with the & rsquo; East Europe. L & rsquo; South America, the Arab Emirates and l & rsquo; India are the markets where we are reinforcing with products dedicated to the world of skating, of all those Rollerblade. Currently, the distribution & egrave; structured on the wholesale, with a network of over 12,000 stores worldwide. Expect the & rsquo; opening of flagship for the individual brands? Nell & rsquo; last year we opened the temporary Moon Boot in stores Rinascente group and Brian & amp; Barry, but they must be viewed as experiments. The strategy of distribution & egrave; when questioned. How & egrave; went 2014 in terms of budget and what are the goals for 2015? We closed 2014 with a tour d & rsquo; business of just under 330 million Euros. Given the positive momentum for the outdoor fashion, in 2015 we aim to exceed 350 million.

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