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Markus Auer, importer for Italy brand Powderhorn illustrates the microphones of Neveitalia the new collection for winter 2013-2014 and tells the story of a company founded in the 60's Rocky Mountains.
Friday 14 June 2013 2 minutes reading time
Powderhorn can be called one of the first brands dedicated to freeride, was born in Jackson Hole, Wyoming and has remained at the top, from Aspen to Verbier until the tragic death of the founder in 1988 due to a plane crash.
The house is detected in 2006 and revitalized, growing more and more in terms of quality and sales. At ISPO 2013 presents a very extensive collection, with an overall picture very fresh with bright colors and combinations always youthful and modern.
What our Anastasia Cigolla noticed immediately is the quality of materials used, among which Goretex membranes and tissues directly developed by Powderhorn as the PHT Pro, a membrane designed and made for a totally waterproof and breathable insulation, aimed at searching for a extreme softness in contact with the skin.
All that remains is to watch the interview of Anastasia Cigolla to know the history of Powderhorn directly from the words of Markus Auer.
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