Rossignol “congela” le vetrine della Rinascente in Duomo

Ski ClothingClothing and fashion

Rossignol freezes the windows of the Rinascente in Duomo

The ski clothing collection is the protagonist in the heart of Milan with a curious installation and a pop-up store.

Wednesday 4 December 2019 3 minutes reading time

A completely frozen display case brings Rossignol skiwear in Piazza Duomo in Milan. The original installation is the tip of the iceberg of the brand's communication activity in collaboration with Rinascente, the most important Italian department store, to give visibility to its Apparel collection. In the Milanese store overlooking Piazza Duomo, the iconic brand created a high-impact installation, "freezing" the showcase and leaving, between the cracks, a space to showcase its looks from the Fall / Winter 2019-20 collection. The installation is so plausible that it attracted the attention of the thousands of passers-by on the course: it is impossible to count the selfies made by touching the fake ice attached to the outside of the window. But Rossignol is also a protagonist in the department store, with a corner dedicated to the fifth floor as part of the "Winter Wonderland" project. With this pop-up store - which remains set up for two months, until the end of December - Rinascente wanted to give space to the brands that celebrate the alpine style with the mountain in the heart and a selection of the best garments that combine style and performance. Rossignol is the protagonist, right in the center of the area, with a podium-shaped arrangement, reminiscent of the racing soul of the cockerel brand. The Rossignol clothing gives way to the different souls of the white mountain, but with an unmistakable style, in the name of the art de vivre that the cock brings to the ski slopes since 1907: the Performance collection (with the iconic jacket of this season dedicated to the HERO history â€œOnly the best gets greenâ€, the Sport Chic collection and the futuristic garments made in collaboration with the designer Jean-Charles de Castelbajac.