Atomic presents the new Shift attack

In addition to being a world leader in ski production and second in the field of boots, Atomic is the fastest growing brand for ski mountaineering thanks to the complete Backland range for off-piste skiing. What's new for 2018/19? Let's start with a bang: our Shift attack, a real revolution able to guarantee absolute performance both downhill and uphill. We have also integrated the Backland ski range with Bent Chetler's HRZN technology for even better dust performance.

Friday 13 April 2018 4 minutes reading time

A COMPLETE RANGE FOR THE BACKCOUNTRY With over 60 years of experience in off-piste skiing, Atomic has added all his knowledge about the alpine sector and a complete set of advanced technologies to his backcountry line. From all this a complete line of skis, boots and equipment for ski running, ski touring and freeride was born. For the 2018/19 season we are proud to present a breakthrough in off-piste ski binding technology: Atomic Shift. ATOMIC SHIFT: THE FIRST ATTACK WITHOUT COMPROMISE Our Shift attack leads to a new generation for freeride. It's what freeriders and all-mountain skiers have been waiting for a long time: the first ski mountaineering attack able to turn into a perfect freeride attack for the descent. With TÃœV certified heel and alpine toe cap, it complies with all ISO regulations on ski boots available on the market. For the first time you will be free from compromises! Whether you want to get on or off, forget about pin and frame. The solution is a single attack that will allow you to enjoy your skiing days, both uphill and downhill. BACKLAND SKI SERIES: NOW WITH HRZN TECHNOLOGY In recent years the models of our Backland range have met with enormous success among beginners and ski mountaineering professionals. The reason? Resistant, technical, but also easy to use. The novelty we have introduced this year is the HRZN technology on the tip, which makes the descent easier and more fun. HRZN technology was developed in collaboration with freeski legend Chris Benchetler for our freeride pole Bent Chetler. Increase the surface of the tip by 10% to optimize buoyancy and cornering performance, ensuring maximum fun in fresh snow missions! BACKLAND ATTACKS AND SHIFT: THE PERFECT FREERIDE EQUIPMENT Shift MNC 13 is the ideal attack for Backland 107/85 skis. This package fits perfectly with our revolutionary Hawx Ultra XTD super-lightweight boots, which conform to the ISO standard on ski mountaineering boots. The set includes Multifit Rocker leathers with hybrid glue for greater grip, our new Allmountain 18 backpack, the SQS freeride poles, our new Count AMID helmet, the Live Shield vest AMID that guarantees impact protection and count masks Stereos that provide a wider field of view of 20%. GM communication press release

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