Fischer will be distributed in Italy by the giant Oberalp

'' The company, founded 160 years ago by Anton Oberrauch, entrusted to a press release this acquisition, which aims to expand its role within the Italian sports industry.

Since March 2013, the group will be the South Tyrolean Italian partner for the Austrian brand Fischer.
The two companies, said the statement, develop a common strategy in the market with the vision and aim to use all mutual synergies to the consequent development of the Fischer brand in Italy and then expand the already successful collaboration started in 2006.

Oberalp in Italy's mission is to raise awareness of the brand even further as Fischer did with companies which already distributes, such as Speedo, Löffler, Rip Curl and Armada .
Fischer aims to establish a long term partnership. Thus, in addition to distribution, from the winter season 2013/14 Oberalp also coordinate the entire marketing business Fischer on national territory.

since 2006, in fact, Fischer and the Group took have established a relationship of working together in the development of ski boots. From a strategic center for Salewa Shoes, based in Montebelluna, have already left many innovations exploited by Fischer Sports shoes in their division.

So the comment of Stephen Bovolon commercial manager, responsible for brand development in Italy Fischer: "The partnership between Fischer and Oberalp is primarily an alliance of values ​​between two types of family-run with a managerial orientation long-term and at the same time, Oberalp and Fischer, through their high technical standards, the constant search for innovation and brand development, have gained a leading position in the international market of mountain sports and combine well forces to be successful and reference in Italy. "