K2 presenta in anteprima una serie limitata firmata Geoff McFetridge

Skis and Bindingsartists and skis

K2 premieres a limited series by Geoff McFetridge

Hailing from the Great White North in Canada and now residing in Los Angeles, Geoff McFetridge is among the most interesting artists and designers of his generation recognized worldwide for works ranging from pure art to film credits, art direction for magazines to record covers.

Friday 15 January 2021 6 minutes reading time

Among his works we recall the story of the Beastie Boys in poster made on iPad Prod and also broadcast on AppleTV and the exhibition at the V1 Gallery in Copenhagen of the exhibition "These days area Nameless" and the instagram profile of the author representing some of his creations. [instagram: CHvqj4LhG0M] Bold colors, continuous exploration and with this project a perspective that comes from the times spent in nature, in the mountains. We're more than happy to have worked with Geoff McFetridge on a collection of products - take a look at the products from the K2xGM collection below, there's something for everyone, whether you're traveling the backcountry, digging those edges in the snow groomers or by sliding some steel. WAYBACK 96 GEOFF MCFETRIDGE | Skiing is all about the experience: discovering different pieces along the way. It's about that journey of going further than you have before and breaking away from the norm. Sometimes you stray so far from reality that it's hard to find your way back to civilization. The Geoff McFetridge Wayback 96 highlights this journey in a way that only Geoff can. Featuring T3 technology, which is a metal-laden frame, the Wayback 96 offers uncompromising downhill capability in a super lightweight package. Whether you're traveling in a multi-day cabin or pushing yourself for a quick sunrise patrol, the Wayback 96 offers the best stability to weight ratio on the market. Efficient on the climb, still inspiring confidence on the descent. Available in two lengths, 170cm and 177cm. * Limited to 200 units globally. Dive a little deeper into the Wayback 96, imagined by Geoff - (insert product link) —— RECKONER 112 GEOFF MCFETRIDGE | Human or animal? We say both! We worked with one of our favorite artists, Geoff McFetridge, on a limited run of Reckoner 112 that showcases the wilderness in all of us. You know what ski can do it all? The one who carves, cuts, jumps and cuts? What can bounce cushions on the ground floor, hit jumps in the late afternoon sun, and charge through the traced snow? People say it doesn't exist, but we're here to tell you otherwise. The Reckoner 112 is all you need, no matter what the mountain throws at you. Available in two lengths, 177 cm and 184 cm. * Limited to 400 units globally Buy the Reckoner 112 with Geoff McFetridge artwork - (Insert Product Link) —— FREERIDE LOCKJAW GEOFF MCFETRIDGE | We couldn't just ski, could we ?! Rounding out the project with the Geoff McFetridge collection is the LockJaw pole. This sturdy, adjustable pole features Geoff's custom artwork and draws inspiration from those days using the rental poles you marked from your local shop. Forged from rugged 7075 aluminum and featuring K2's proprietary FlipJaw ™ locking mechanism, the Freeride FlipJaw seamlessly shifts from early morning skin runs to afternoon resort laps. Ditch those lightweight touring poles for something that's equally at home on the leather track and hardpack. * Limited to 100 units worldwide. SHOP THE Geoff McFetridge Shop the entire Wayback collection - https://k2snow.com/en-us/c/skis/wayback-skis/ Shop the entire Reckoner collection - https://k2snow.com/en- us / c / skis / reckoner-skis / Shop the entire Pole collection - https://k2snow.com/en-us/c/ski-poles/