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Was in the air for years in the environment even if it was asked if the rumors of an input of the German multinational in the market Snowboard was destined to become reality or not. These days a company press release Herzogenaurach formalizes the news and also the team of athletes, as well as Jake Blauvelt, who signed with the brand earlier this year and is already producing its own customized boot , also includes the likes of Keegan Valaika, Eric Jackson, Helen Schettini, Kazu Kokubo, and Forest Bailey.
Saturday 31 August 2013 2 minutes reading time
The actual launch to end-users will be entrusted to the image of team rider and social networks. Adidas has announced a series of dates in which they will be made public the videobiografie of their riders in their new guise. We'll find out who they are, where they come from, what they do and what they want to do.
The first official appointment is on Monday September 2 www.adidas.com / snowboarding, to follow the calendar completoSEPTEMBER 02 | JAKE BLAUVELTSEPTEMBER 23 | FOREST BAILEYOCTOBER 14 | ERIC JacksonNovember 04 | HELEN SCHETTININOVEMBER 25 | KEEGAN VALAIKADECEMBER 16 | KAZU Kokubo
"Most of these riders are like us - says the Global brand manager of Adidas, Jess Weinstein - because they were tired of being put off their projects that they wanted to film or their events.'re Helping them to take the reins of their aspirations and to focus on what makes them excited. Whether it's a video project that emphasizes living NATURALLY as in the case of Jake Blauvelt, or is the story of Kazu Kokubo you prerata for the 2014 Olympics, we help members of our team to achieve their personal goals. All our riders have a strong personality and we want to enable them to prove their worth. "
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