'Better than new', Patagonia con il Tour Europeo che partirà ad aprile ci invita a utilizzare i capi più a lungo

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"Better than new" Patagonia with the European Tour that partir April invites us to use the garments for a longer time

Patagonia also launches in Italy the awareness campaign that encourages everyone to use the more apparel & ugrave; long, to reduce the environmental impact on our planet. The simple gesture to last longer & ugrave; Long the clothes we wear, having care and repairing them when necessary, allows not having to buy new ones, without generating emissions of CO & sup2 ;, waste generation and waste & nbsp; and the consumption of water associated with the production cycles of the industry textile.

Thursday 7 April 2016 6 minutes reading time

To invite everyone to a greater environmental awareness, Patagonia Announces & nbsp; European tour Worn Wear, which will touch & agrave; five countries, & nbsp; with more & ugrave; 50 stages: a real mission "on the road" to encourage consumers not to dispose of & nbsp; your clothes just because & eacute; broken or torn. In each of the resort & agrave; where they will special truck Worn Wear, we will offer free repairs of zippers, flaps of the zipper, buttons, punctured or torn tissues, and more, providing valuable advice on how to adjust jackets, pants and jerseys on their own. & nbsp; The Worn Wear Tour European sar & agrave; inaugurated at the same time the & nbsp; April 15 & nbsp; in the UK and Germany and terminer & agrave; in late May in Italy, France and the Netherlands, touching different locations including shops, sports venues, food markets and universities & agrave;. & nbsp; The Worn Wear program Patagonia was founded in 2013 & nbsp; with the 'goal of encouraging consumers to take care of their clothes, adopting correct mode & agrave; washing and repairing them when necessary, and represents a natural extension of that philosophy for over 40 years characterizes Patagonia. Worn Wear therefore aims to take the clothing around the pi & ugrave; as long as possible. & nbsp; All leaders, regardless of their brand. And when the time comes to actually having to replace, because & eacute; worn to the point of not being pi & ugrave; usable, & egrave; important to invest in something that will last over time. The campaign & egrave; then one way to emphasize that the Patagonia garments are made with products of better quality and more & ugrave; functional, guaranteed for life. "Create a product that will last over time and it can be repaired & egrave; the first and more & ugrave; major step toward a practical limitation of our environmental footprint," notes & nbsp; Rose Marcario, CEO of Patagonia. & Nbsp; "We want our customers are not mere consumers, but to care so aware of us memorize options they buy. & Egrave; a simple message but crucial: use and keep in circulation anything you wear is the most & ugrave; as long as possible to give our planet a moment of breath. "& nbsp; the truck Worn Wear, real furniture tailoring workshops, are equipped with industrial Juki sewing machines and are ready to welcome anyone who will come up with a leader to be repaired, including non-branded Patagonia.L''obiettivo tour & egrave; spread the philosophy that underlies the Worn Wear program, as well as offering a relaxing moment with something to eat and drink. TOUR DATES in Italia03 May 16 - Brunico Patagonia Store04 & nbsp; May 16 - Trento Patagonia Store05 & nbsp; May 16 - Brescia Gialdini Brescia06 May 16 - Milan Patagonia Store (media event) 07 & nbsp; May 16 - Milan Patagonia Store08 & nbsp; May 16 - Milan Patagonia Store09 & nbsp ; May 16 - Milan University10 & nbsp; May 16 - Bologna Patagonia Store11 & nbsp; May 16 - Universo Florence Sport & ndash; Piazza Duomo14 & nbsp; May 16 - Rome Patagonia Roma15 & nbsp; May 16 - Rome Patagonia Roma17 & nbsp; May 16 - Treviso Treviso Sportler & Nbsp; & Nbsp;

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