CompaniesDealer events
Rossignol Sci srl
The strong growth of the Rossignol Italia Group continues, which with the management of its CEO, Alessio Meda, has tripled its turnover in less than a decade. Among the reasons for the strong growth of the Group's Brands, certainly the high-level products always in line with the needs of the Italian market, the organization of work in the Formigliana branch, but above all the entire team of the sales force, both the staff directly dependent on the group, and the Retailes, the shopkeepers, who in their points of sale enhance the Rossignol, Dynastar, Lange products towards final consumers.
Friday 21 October 2022 4 minutes reading time
The shopkeepers represent the link between the final consumer and the Rossignol Group. It is therefore not surprising that the Formigliana company organizes innovative events every year in magical locations, to present the news, but also to "pamper" all the professionals scattered throughout Italy, who every day with their work, allows the group to continue to aim for increasingly important traquardi.
Rossignol, a four-wheeled dream
The presentation took place on 3 and 4 October 2022 at the suggestive "Ruote da dream" location in Reggio Emilia, a unique place of its kind, where the passion for engines and history meet: inside the showroom in fact, from over 8000 square meters there is a collection of over 500 motorcycles and 200 cars, of every era and brand, all restored and fully functional. The guest of honor of the evening was the multi-champion of motorcycling Max Biaggi, who talked about his passion for skiing and the importance of the approach to the curve and the inclination with which it is faced, factors that they are decisive in both disciplines and are the focus of the new Rossignol “FORZA” ski model. At the end of the two days by Rossignol, retailers had the opportunity to visit the Ferrari museum in Maranello, where they could relive the history of the brand, symbol of performance and elegance, in Italy and in the world, admiring the most iconic and winning models. of the Modenese stable.
Lange - Dynastar, a magical evening in a castle
The initiative was held on Monday 17 October 2022 in the enchanting location of the "Castello Visconteo" in Cassano d'Adda, a spectacular fortress located just outside Milan and overlooking the Adda from the top of its mighty walls, a magical and enveloping, which carries centuries of history and court intrigues. SHADOW, the new boot from the Lange house, has been spectacularly unveiled: guests have been invited to visit the dungeons of the castle, where a ghost lady (who she tells alive still in the castle) revealed the new and revolutionary boot.After the presentation of the new products, the evening continued with the opening of two showrooms, one for each brand, set up in the marvelous frescoed rooms of the medieval fortress. Here, retailers were able to see more closely, touch and even test the new products 2023-24.At completion of the day, guests were able to witness various and spectacular performances in the castle courtyard with waders, acrobats and fire eaters, to conclude then with the gala dinner until late at night.
© ALL RIGHTS RESERVED
Social media engagement
More details
Video
Lange & Dynastar // Evento di Prelancio Italiano Collezione 2023-24 - Castello Visconteo
Gruppo Rossignol Italia, Friday 21 October 2022
Video
ROSSIGNOL “FORZA” – EVENTO DI PRELANCIO ITALIANO STAGIONE 2023-24
Gruppo Rossignol Italia, Wednesday 12 October 2022
LISTA DI LETTURA
80