The Lady Head 2019/2020 line presented in the magical scenery of Passo Monte Croce

The presentation of the new Head Joy 2019-2020 line took place in the magical area of Zreuzbergpass, from 16 to 19 January, as part of the annual meeting organized by Head Italia in Alto Adige for the presentation of the new features for the upcoming winter season.

Saturday 2 February 2019 5 minutes reading time

The Lady Event, at the hotel Passo Monte Croce, was animated by the professionalism of Camilla Alfieri and Benedetta Cumani, national instructors, who allowed to test the material on the whole area between tours in the cabin and night skiing. Twenty sport-loving women have had the opportunity to test an innovative line, born in 2011 to meet the needs of women. The Joy line, cured in its design and construction, was created to ensure lightness and performance to skiers, beginners or professionals, who want to feel satisfied and safe on any type of snow "LIGHT DONE RIGHT!". Each model is designed to meet specific requirements and varies for sidecut, geometry and elastic specifications. The head women line: Total Joy, Epic Joy and Super Joy, Absolut Joy, Pure Joy, Easy Joy, stands out for its maximum lightness thanks to its resin and graphene structure, which guarantees weight reduction without affecting performance . The graphene, consisting of a monoatomic layer of carbon atoms, has also allowed us to design the joy boot, respecting the motto: "LIGHT DONE RIGHT!". The latter, reinforcing the elastic modules, allowed to obtain a light hull in the flex without sacrificing maximum performance. An all-female atmosphere, enlivened with direct, video and stories on Instagram that no one has stolen: Karen Putzer, winner of the 2007 World Cup GS in Cortina d'Ampezzo; Claudia Morandini, skier and TV presenter, for years the voice of Eurosport; Mara Santangelo, Italian tennis player who won the Roland Garros in 2007 in double; Margherita Granbassi, florist and TV presenter and many others among athletes and journalists of famous magazines such as: Vanityfair, Glamor, Sciare, NeveItalia and Ski magazine. Karen Putzer, a multi-champion of alpine skiing, during the tests, declares: "When I tried the new Joy line, I felt safe. The ski, despite its lightness, has managed to give me confidence. The total Joy, slightly wider under the foot, gave me an excellent elastic response especially in the first part of the curve, guaranteeing the maximum conduction and deformation of the ski. " Also Claudia Morandini, comments the innovative line Joy: "I think it's a winning project, studying a line dedicated to women to meet our needs in the snow is a reference banchmarck for the entire market. The ski Super Joy gave me an excellent response especially in the first part of the curve, showing itself safe even at high speed. I recommend it to those who like to have fun on any slope and kind of snow. " Ginevra Gentile, second-level trainer, talks about her feelings during the tests: "The Joy line represents the perfect combination of handling and performance. The "LIGHT DONE RIGHT!" Motto perfectly reflects this new segment, idealized to meet the needs of women. The Epic Joy ski, easy and intuitive, responds exactly to the requests of less experienced skiers. It is a very easy and versatile ski, it allows an excellent edge grip with a minimum energy expenditure. Ã¹

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