Oakley e Luxottica verso una maggiore integrazione. Per Luxottica 'Oakley è uno dei pilastri della crescita'

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Oakley and Luxottica towards greater integration. Luxottica "Oakley one of the pillars of growth"

Luxottica advantage dell''estate carry through the & rsquo; integration of Oakley in the group, after the 'acquisition happened almost ten years ago. With offices in Ohio and New York will head the commercializzaizone, distribution, and marketing sar & agrave; coordinated from Milan.

Friday 29 July 2016 3 minutes reading time

Among the priorities & agrave; strategic Luxottica Group include the strengthening of the retail network, the e-commerce platforms and dell''esperienza omnichannel consumer. The Oakley brand is referred to in the press release "one of the pillars of the future growth of the group." After dell''integrazione success of the optical channel, already '' visible in the results of the first part dell''anno, and the review of the strategy for the sports channel, will start the 'organizational integration of activities & agrave; wholesale and retail, it completer & agrave; before the end of the year. The group - underlines the statement - is investing heavily to strengthen the technological and logistical infrastructure that, in the medium term, will bring significant efficiencies and other competitive advantages, and to seize new opportunities '' business in the world of lenses. We memorize options which remains unchanged & egrave; the futuristic headquarters of Oakley in Foothill Ranch, California, as the epicenter of the brand and home to R & amp; S and the & rsquo; engineering Oakley. & Nbsp; This integration comes at a very positive period for the Luxottica Group (NYSE: LUX), which reported record results for the first half of 2016. The group, based in Milan has a portfolio that includes brand designer glasses, as Persol, Oliver Peoples, and Dolce & amp; Gabbana next to the sports glasses Oakley and Arnette sector. Despite recording lower growth rates to precenti periods, during the first half of 2016, the 'net profit of Luxottica has reached a historic high of 532 MLN euros.

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