CompaniesColmar

Sport in style: a book that tells the story of the Colmar brand

Over 180 carefully selected shots that dialogue between the present and the past, revealing over time a style with a strong identity.

Friday 18 January 2019 2 minutes reading time

This monograph, available both in Italian and in English, traces the evolution of Colmar's style, explaining how sport has been fundamental in the development of the almost centenarian brand, which over the years has been able to dictate and interpret the trends of the moment. Fashion and sport, two universes antithetical on paper, have become inseparable accomplices in the time and today the sporty style depopulates on the catwalks and among the celebrities. This same style among the pages of the book appears as a prerogative of an aesthetic sense that Colmar has been able to develop and exalt over the years. Sport in Style proposes a long succession of images with unexpected combinations in an incessant dialogue between historical avant-garde productions and contemporary and lively shots. The book thus tells a different chronological path, ie constructing a visual path that shows a historical archive in all its current relevance with an aesthetic relevance now more than ever a world trend matrix.

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