60 anni di storia Lange è in due parole 'Just Boots'.

Ski Bootsseason 2022/2023

60 years of history Lange is in two words "Just Boots".

From today Just Boots is the new claim of the Lange brand, under the banner of the extraordinary Heritage of the company that invented the plastic boot.

Thursday 10 February 2022 3 minutes reading time

Just Boots, "just boots". Lange's new claim seems to summarize in just two words the philosophy of 60 years of history of attention to detail and continuous research into the perfection of boots, starting from when the brand first invented a plastic boot. The idea was in Bob Lange's mind as early as 1948, when he made the first attempts, then in 1962 here are the first limited edition productions and still with laces and, finally, in 1965, the first real modern plastic boot. So, to celebrate this specialization, the brand, from today, replaces the claim used in recent years, Be one with your boots, with Just boots. Because, since that first plastic boot, Lange has always produced only and exclusively boots. In its most recent history, it did so in Italy, in Montebelluna. And for this reason it is still a reference point today, from racing, where it is used by the strongest skiers of the World Cup, to ski resorts, where it has imposed itself thanks to the perfect fit, also the result of the possibility of choosing between different hull widths. . To celebrate Lange's heritage, various multimedia contents have been launched on social channels, from the new brand movie to some capsules that show workers from the Montebelluna plant working with boots on or enthusiasts playing golf and fishing, always with their favorite boots on your feet. Because? Because big things require a little obsession. "Only" boots. That's all we do, that's all we think about. There are words that keep us awake at night: precision, power, flex, rebound, performance, fun. Because no one has "only" won hundreds of gold medals and no one has "only" invented the modern boot. So after 60 years in which we have made "only" boots, you know they will never be "only" boots. #JustBoots