Olympic Gamesaverage
The great exclusive of the Olympic Games is the flagship of the group, which guarantees coverage of all World Cup events and beyond.
Thursday 2 December 2021 12 minutes reading time
Discovery is the home of winter sports with all World Cup competitions in alpine skiing, biathlon, cross-country skiing, ski jumping, Nordic combined, snowboarding, short track, speed skating, freestyle and figure skating ( Grand Prix) live in full on discovery + for a total of over one thousand LIVE hours every year.
As for curling, short track, speed skating and figure skating, Discovery will also broadcast the continental and world championships, in the alpine skiing calendar, of course, there will be the Italian stages in Val Gardena, Alta Badia, Madonna di Campiglio, Bormio , Cortina d''Ampezzo and Plan de Corones before the Beijing 2022 Winter Olympic Games, the “heart” of a great 2021/22 season. From 4 February, live coverage of every moment of any discipline, as happened last summer for the Tokyo 2020 Summer Olympic Games.
Discovery +, the streaming platform of the Discovery group, is a winter dedicated to great sport, which presents itself with a sporting offer full of many new features and important confirmations. A constantly updated package of rights thanks to which discovery + is increasingly chosen by fans of all the main sports in the country. An offer that will bring over 4500 live hours to the platform between December and February alone. And alongside historical properties for the Discovery and Eurosport brands such as tennis, cycling and winter sports, one of the most exciting and interesting football competitions is making its debut: the African Cup, scheduled from 9 January to 6 February in Cameroon, with 52 games exclusively on discovery +.
Volleyball also enters the Discovery group's rights portfolio with full coverage of the CEV Champions League for men and women and 6 Italian teams involved, including the reigning champions of Conegliano. Alessandro Araimo, Discovery Italia CEO, explains: “Sport has been a fundamental component of our entertainment offer for years now. An offer that, thanks to a skilful mix of rights acquired globally and locally, makes available to discovery + subscribers thousands of hours of live and exclusive sports. The two novelties of the African Football Cup and the CEV Champions League of volleyball are added to a proposal that already includes 3 tennis Grand Slam tournaments, the World Cups of the main winter sports, the 3 Grand Tours and all Cycling classics, every LBA Serie A basketball game, plus the 24 Hours of Le Mans and much more.
To seal another year not to be missed there will be the Beijing 2022 Olympic Games where, once again, the Discovery group will be able to distinguish itself with an innovative and revolutionary editorial proposal ".
Alongside these innovations there is another that demonstrates Discovery's desire to innovate also in the world of sport: the brand new UCI Track Champions League track cycling competition which, promoted by Discovery Sports, competes in one futuristic scenario some of the most important athletes of this discipline.
January is also the start of the 2022 tennis season with the usual appointment of the Australian Open, renewed by Discovery until 2030, a prelude to a year that will continue with the other historic Slams signed Eurosport, Roland Garros and the US Open. . Discovery is the home of the LBA Serie A 2021/2022 basketball championship live on discovery +, with two simulcast games on Eurosport 2 for each day of the Regular Season. And on Wednesdays of each week, in the clear on DMAX (channel 52) at 11:15 pm, Gianluca Gazzoli and Andrea Meneghin tackle the themes of the championship in “Basket Zone”, the magazine produced by Discovery Italia.
CYCLING, GOLF AND ...
After the success of the stages of Panevézys and Mallorca, the first edition of the UCI Track Champions League gets underway in December with the eagerly awaited two days in London at the Lee Valley VeloPark, Friday 3 and Saturday 4, for an event that, promoted by Discovery Sports, has renewed the attraction of track cycling with its new format, intense and spectacular. From track to road, in 2021 Discovery broadcast 2500 hours of cycling in 300 days of LIVE races, including all the Monument Classics, Europeans, World Championships and the 3 Grand Tours: all the stages of the Giro d''Italia, the Tour de France in full direct and exclusive Vuelta di Spagna. A program that will find renewed impetus also in 2022. discovery + is the true home of cycling in Italy.
Building on the Discovery-PGA Tour partnership, in 2021 Eurosport broadcast 43 weeks of golf with an average of 16 hours a week live from the most beautiful fairways in the world: those of Maui and Honolulu in Hawaii and La Quinta and San Diego in California open the new world tour of 2022. It starts on Friday 7 January at midnight with the Tournament of Champions live on Eurosport 2, GOLFTV and discovery +. In addition to the great live events, sport on discovery + is also storytelling and in-depth analysis with series, specials and documentaries available in streaming on the platform. From the titles dedicated to the greatest protagonists of the sport such as "The last show of Pele", "Being Serena Williams", "Maradona - Death of a champion", to the stories of extraordinary feats, such as the one accomplished by Liverpool in the 2019 season / 2020 (“Liverpool FC: The Storm's End”).
From the story of symbols of contemporary sport such as the "Blaugrana" of "Matchday - Inside FC Barcelona" or Ada Hegerberg, the first woman to win the Golden Ball ("My Name is Ada"), to that of young promises like Sky Brown, the thirteen year old skater star of "Reaching the Sky". There is also space for in-depth content, such as the investigation into the assignment of the 2022 World Cup ("Who sold the world cup?") And the series that analyzes some of the biggest sporting events under the magnifying glass of History ("Beyond the victory").
Among the new arrivals, “Legacy”, the docuseries that tells the first steps taken in the world of sport by the children of legends Dwyane Wade, Evander Holyfield and Randall Cunningham. In order not to miss anything of this winter and 2022, discovery + has an extraordinary promotion thanks to which, for those who subscribe by 3 December 2021, the total annual price of 29.90 euros includes, in addition to the sport of discovery +, all the "real life entertainment" by Discovery. In addition to live, discovery and Eurosport preside over all social platforms with an important presence while eurosport.it is a reference point for sports information.
After the successes of Tokyo 2020, 2021 is confirmed as a year of great momentum for all Eurosport digital platforms as evidenced by the months of September and October where Eurosport.it collected respectively 5.4 million and 4.5 million unique users, or 110 % more than in 2020. Eurosport's social platforms (Twitter, Facebook and Instagram) are also growing rapidly with a total monthly reach of 18 million, over 20% more than the previous year.
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