Hotelstourism
The new management of Valtur of the Nicolaus Group of the Pagliara family, enters the mountain programming through the main door with a highly prestigious structure such as the Valtur Cervinia Ski Resort & SPA, former Club Med Cristallo until 2020.
Wednesday 26 January 2022 7 minutes reading time
Valtur will directly manage the resort for over 10 years through the Group's internal hotel management company, coordinated by the Hospitality Division Manager Giuseppe Cavallo. The company is currently involved in coordinating together with the ownership of massive renovations, for a value that is around 20 million euros.
The new Valtur Cervinia is one of the most iconic structures in the entire Alpine arc, which have made the history of high altitude tourism. With 230 keys and different housing solutions provided, it has one of the important assets in its position: it offers a spectacular close-up view of the pyramid of Mount Cervino, a few meters from the departure of the Cielo Alto chairlift and the Plain Maison cable car.
“One of the key points of our Valtur project has always been the diversification of destinations and the mountains were, of course, among the desirable horizons, in the DNA of the brand and strongly requested by the market. Provided, of course, that we find a structure capable of modeling itself around our vision. As soon as we learned that the Grand Hotel Cristallo in Cervinia was back on the market, we immediately committed ourselves to building the launch of a project that could be highly competitive, to protect an iconic and prestigious destination and in line, without compromise, with the architrave of the our corporate philosophy: the design soundness and financial sustainability of each operation ”, comments Giuseppe Pagliara, CEO of the Nicolaus Group.
The entry into the list of Valtur structures takes place following a rigorous selection process for management and marketing, which the Lavezzari family, owner of the complex, launched and conducted with the support of Ernst & Young.
The awarding process was decidedly tight, with an important focus not only on the offer but also on the solidity and validity of the project, and saw over 60 Italian and international groups take the field.
Having won the management, the Nicolaus Group formalizes with great satisfaction the opening date, scheduled for soft opening as early as summer 2022.
The contract was signed last September 20, but only now formalized, and Nicolaus plans to fully express the potential of the resort associated with the proprietary brand Valtur, giving life, in collaboration with the famous Milanese studio Architettura Sordina Torno Partners, to a visionary restyling project of all the different sections of the complex: rooms and common areas, internal and external.
This new acquisition will represent for Valtur the first and important operation of Italian Lifestyle Resort in the Mountain destination. A philosophy of travel and stay experience aimed at making its Italian and international guests joyfully experience a satisfying immersive experience, thanks to the attention to the smallest details of the structure and service, with some distinctive elements linked to the Italian lifestyle : not only well being, a food proposal of excellence and attentive and contemporary entertainment, but also a unique and distinctive style, generated by an uninterrupted dialogue with the destination for the creation of initiatives with a win-win perspective, the result of a happy cultural hybridization.
“With great satisfaction, today we formalize the management of this excellent product on the Mountain destination and the opening date. After the entry of the Valtur brand into our Group, the acquisition of this important ten-year management, which will see us involved, with the ownership, also on the renovation works, marks a significant milestone: with it, in fact, our I plan to bring the Valtur brand into a wide-ranging international tourist dimension, the cornerstone of a truly kaleidoscopic future for Nicolaus, in which we will no longer talk about sea versus mountains, but simply about the world. To offer to our guests ”, continues Roberto Pagliara, President of the Group.
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