World Business: X Games Europe -- 08/04/2011

World Business: In the US the winter X games have done a lot to move freestyle sports from the niche to the mainstream and made some of the competitors stars. Now a multi-million-dollar franchise, the games have crossed the Atlantic again. The second Winter X games Europe will be held in Tignes, France. But can they replicate their success in a European sporting culture? Reporter: Felix Milns