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On the occasion of the World Cup stage in Val Gardena, the agreement with the federation was presented. And there is the launch of the new non-alcoholic beer.
Saturday 21 December 2019 2 minutes reading time
On the occasion of the first Italian stage of the World Cup, FORST Beer has strengthened its collaboration with FISI, presenting for the first time a limited edition sporting appearance of the new FORST 0.0% non-alcoholic beer.
From January 2020, the brand of the "official beer of the ski" will be present on the racing suits of the Italian Alpine skiing and on those of the athletes of biathlon, bobsleigh, skeleton and artificial sled for the World Cup.
The first toast with the new FORST 0.0% non-alcoholic beer, the first in South Tyrol and available throughout the country exclusively in the ho.re.ca channel from March 2020, was staged in the vip lounge in Val Gardena , in the presence of Cellina von Mannstein of Birra Forst, the FISI president Flavio Roda and the blues Christof Innerhofer and Mattia Casse with the sporting director Massimo Rinaldi.
FORST beer and skiing, it must be remembered, have always been united by a strong link with nature, the territory and its traditions, accompanying this year the FISI and the athletes of the Italian national team in the next stages in Alta Badia (22- December 23), Bormio (December 28-29), Madonna di Campiglio (January 8) and the World Cup finals in Cortina scheduled for March 18-22.
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