Italythe announcement
fisg.it
The Italian Ice Sports Federation has formalized the agreement with the multinational leader in sports marketing.
Tuesday 8 September 2020 3 minutes reading time
The multi-year agreement was announced today, as happened in recent weeks with regard to the FISI, between the FISG and Infront for a partnership that provides for the exclusive management of marketing, sponsorship and digital rights starting from the 2020 season / 2021 and until the 2025/2026 season, the one that will lead to the Milan-Cortina 2026 Winter Olympic Games.
In detail, Infront will take care of sponsoring research and their management both at the Federation level and at individual events organized throughout the country, as well as developing a project to enhance the sports disciplines, through social and digital platforms. "We are proud to join Infront for a long-term project that will take us to the Milan-Cortina 2026 Winter Olympics - the words of the FISG president, Andrea Gios - We hope to be able to exploit together and to the maximum all the potential and resources of our disciplines.
We are confident that Infront, with the experience and value of its professionals, will help us to guarantee even greater visibility to our athletes and our wonderful ice sports, fully transmitting the values that we passionately cultivate and promote every day in our activities". "Thanks to the experience gained by Infront in the international field in the field of ice sports, we are sure we can do an excellent job to make the most of the Federation's properties - said Alessandro Giacomini, Managing Director of Infront Italy - We are satisfied with having concluded a long-term agreement, thanks to which we will be able to work strategically with the current and future partners of the Federation, increasing attention towards the movement.
In fact, we will work to create digital content and distribution channels that make every ice discipline ever more exciting and engaging, making it accessible to a wide and varied audience ".
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