"Hirscher forerunner? Nonsense." The CEO of "Van Deer" turns off the rumors, while dad Ferdinand will work for the brand

Interviewed by the APA agency, Dominic Tritscher ruled out the possibility, revealed by the "Kronen Zeitung", of seeing the Salzburg champion at the gate next Sunday. At the same time, he confirmed that Ferdinand Hirscher will be part of the family business after leaving his role in the Austrian federation.

Monday 17 January 2022 2 minutes reading time

The bomb was thrown by Alex Hofstetter on the columns of the Kronen Zeitung last week, assuming a Marcel Hirscher at the start of the Kitzbuehel slalom on Sunday 23 January, in a forerunner version. Of course, it would be more of a marketing operation to launch its new ski brand “Van Deer” in the key week of the year for the white circus, but at the same time it would make millions of fans dream. However, Dominic Tritscher, CEO of the same company, ready to enter the World Cup from next season, ruled out this scenario. "Nonsense - the CEO cut short in his statement to the APA agency, adding that Ferdinand Hirscher will enter the family business with an operational role - Ferdinand's choice has always been a logical consequence". However, for the eight-time World Cup winner, Kitz's appointment will be important, after all the snow tests carried out this week, to promote his ski. Marcel Hirscher, in fact, is expected to attend the classic conferences with the sponsors that surround the great Hahnenkamm-Rennen event.

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