Alpine Skiingclothing
UYN
A high-level company in the field of high-tech sportswear "marries" with an athlete who has written pages on the history of skiing.
Friday 20 September 2019 3 minutes reading time
Didier Cuche is the new ambassador of UYN, the Italian brand that already dresses the best national teams in the world (ten in total, including Italy, Austria, Germany, France, USA and Norway) and has chosen the former Swiss champion for the dissemination of a brand that is already a reference.
Six specialty World Cups (4 downhill, 1 super-g and 1 giant), four world medals including the super-g gold in Val d''Isere 2009, an Olympic silver, a record-breaking successor on the Streif with five seals and the oldest winner in the maximum circuit, at 37 years and 7 months in the super-g of Crans Montana 2012, shortly before the withdrawal from the competitions after an extraordinary and long-lived career always at the highest levels; Cuche is a symbol of the white circus and UYN will provide him with the entire collection of underwear and socks that also includes the high-performance Natyon line, personalized with the colors of Switzerland.
The image of the 45-year-old Swiss will appear on the packaging of stockings and underwear distributed by UYN in Switzerland, with the brand spread by the ambassador on the slopes and in all the most important events of the winter season.
"We are proud to be able to collaborate with an athlete who has made the history of skiing - the comment by Giuseppe Bovo, brand manager of UYN - His great career and extraordinary victories perfectly match the image of our brand. His experience at very high levels will be an important feedback in the development of new products ".
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