The Norwegian federation did not inform the principal sponsor of the event Sundby for a year and a half: a risk agreement

March 14, 2015, SpareBank 1 has become the main sponsor of the Norwegian Ski Federation (NSF), signing a contract for 50 million kronor in three years. The agreement, however, is likely to end prematurely.

Friday 4 November 2016 3 minutes reading time

The group has in fact revealed to Norwegian TV2 that the NSF would have long kept hidden from the new partner the doping affair that concerned Martin Johnsrud Sundby. The federation was aware of the case as early as seven weeks before the contract is signed, but it would have informed SpareBank 1 only July 19, 2016, the day before the announcement of the sentence. "We have raised the issue with the federation, asking what was the state of the case in March 2015," said Jon Oluf Brodersen, director of SpareBank 1. "We obviously did know that we were not happy that they were not informed before. For us, as a sponsor, it is essential that there is a dialogue with the federation, and that our values â€‹â€‹are in harmony with them. We are for transparency and information. We expect that the Fed reflects on his way to proceed. " The next outbreak of the case Johaug has obviously not helped the relationship. SpareBank 1 has confirmed TV2's presence in the contract a clause that allows the group to terminate the sponsorship before 2018. "Before taking decisions on participation, we still want to wait to see the outcome of the investigations on the use of anti-asthmatic and all the practices in use within the team," said Brodersen. The NSF has in fact refrained from any comment, leaving it to the communications manager Espen Graff his terse reply: "We have thoroughly discussed the case Sundby with SpareBank 1. We do not intend to release other statements in this regard."