The wild night of Petter Northug and the impact on its sponsors

La notte brava di Petter Northug e le conseguenze sui suoi sponsor
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Nordic SkiingCross Country - Norway

The wild night of Petter Northug and the impact on its sponsors

Thanks to the numerous testimonies collected by Norwegian and tested by the police is was possible to reconstruct the night's Petter Northug, which could have serious consequences on the numerous sponsorships.

A night spent at'' sign of fun, but ended with the'' incident that has virtually destroyed his car, which is was possible to make a history, thanks to'' captured attention around by Petter Northug and his entourage. At 23.30 on Saturday, Northug is arrived at the famous local zonaStudio 26, where it is been seen in the company of many friends intent agodersi the evening, drinking alcohol in the room full and constantly surrounded by many people, including Northug was the only known''. The stay in the room seems to have continued until the closure of the same, at around 2 am. The evening would continue in the near Gossip Club, outside of which is was seen between 2 and 3 am, visibly drunk, so as the people who accompanied him. There are more details of what happened until 5:30, hours of'' incident, in which Northug broke down a road sign before crashing into the guard rail. Confirmed that the Norwegian athlete'' was arrested by police in his apartment, not far from the scene of the accident''. Accident that could have serious economic consequences, as well as legal, given that many of his sponsors are already reflecting on whether or not to terminate contracts that bind them to Northug. '' The CEO of Real Estate 1, said chesupporterà Petter Northug until called'' fast return on skis. On the contrary, Coop Norway and Red Bull have announced that they are seriously analyzing the story and decide soon whether to terminate the contracts or not. Meanwhile a Ski Club which has already collaborated Northug announced that it will stop any relationship with the'' athlete, as the children aged 10 to 16 years where he had to do as a coach, "I do not need to have as a reference model and a boy drinking puts you at the helm." Much will depend '' also from changes in the situation of Northug, especially linked to the rate of alcohol present in the blood at the time of accident'', but the official results may take up to 2-3 weeks of time.
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