Â Always good times, the Elan ski philosopher 2018/2019

"Alwayas good times" is the philosophy on which the Elan Skis of the 2018/2019 collection are based, which continue to bring cutting-edge technology to the market in addition to the brand's historical values.

Tuesday 4 December 2018 2 minutes reading time

"The search for emotion is a universal theme and skiers looking for good experiences are not only looking for the best conditions or the most risky routes, but are increasingly focused on skiing and want to share fun with friends and family" - explains Jeff Mechura, Managerial Director - "We focus on new ways to" elevate "skiing with our products through new experiences, a renewed lifestyle and people able to make skiing a great experience". The new Element ski with Groove Technology from the 2018/2019 collection increases the safety of skiers still at an amateur stage during their learning process, while the new Black Edition is the natural evolution of the company's best-selling ski for all those who they want to take their technique to a higher level. Elan's attempt is to raise the skiing experience for everyone through a balanced offer of new technologies based on existing lines. "Nothing in our line is exclusive, excessively complex, too expensive or unapproachable" - says Mechura - "Everything we invest in development is an investment towards the consumer and his skiing experience".