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Amer Sports acquires the trademark of the US ski Armada

In a press release Amer Sports Corporation, owner of Atomic, Salomon and Arc'teryx, he has announced that it has acquired Armada ski brand in the United States that has annual net sales of approximately $ 10 million.

Wednesday 12 April 2017 2 minutes reading time

The 'acquisition also includes the Armada label, Armada products with the brand and also the intellectual property and distribution rights. The transaction value is approximately $ 4.1 million, of which $ 2.5 million will be paid in cash. Armada will become part of the Amer Sports Winter Sports Equipment Section of the Finnish multinational, which will not suffer negative impacts on the financial statements of 2017 from this purchase. "The 'acquisition allows us to further accelerate especially in the US market, where Armada has a solid presence - says Michael Schineis, President of Amer Sports Winter Sports Equipment -. In addition, the 'acquisition is synergistic, as we have already collaborated with Armada in the past through a joint production agreement. We are pleased to welcome Armada in our portfolio of strong brands and well positioned. "

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