Companies
@Salice Occhiali
You can say that with his 95 years Salice Sunglasses have been a witness to the growing sport in Italy and beyond. From practice reserved for a select few, such as downhill skiing in the postwar period, the dissection of the mass, such as cycling today, the sport has marked the last century and even more the third millennium, and a brand like Willow has gone through these ages often dictating styles and trends.
Friday 4 April 2014 5 minutes reading time
An important birthday, one of the 95 years of willow, especially considering the delicate period in which the entire Italian economy is. Founded in 1919 by Vitaliano Salice on the shores of Lake Como, the company is now led by his granddaughter Anna Willow, third generation and first female. "See Italian" is the corporate claim, a direct statement that expresses exactly what the brand is Salice goggles, or the'' Italian style as an element of strength, not only bringing the colors of the Italian flag on the frame of his glasses and on the hoods of their helmets, but stubbornly keeping all production in Italy, to ensure high levels of quality. A courageous choice that for nearly a century receives increasing evidence, not only from the world of competitive sports, but also from the amatoriale.Ciclismo, mountain biking and skiing, but also running, triathlon, motocross, roller skis, enduro, kite surfing, canoeing, beach volleyball, climbing, rowing. Many sports where the willow products were (and still are) characters, as demonstrated by the numerous athletes who choose the brand as a training partner towards important goals in competitions. There are numerous sponsorship in which the company believes and which are nothing more than a translation of team spirit that animates the group Willow: Lampre Merida in road cycling, the skier flying kilometer record holder Simone Origone, the blue of the Silvia bottom Brocard, just to name a alcuni.Eccoci then. Ninety-five years of dedication and meticulousness to detail and constant search for new solutions to the needs of the athlete; nearly a century of self-confidence, investment and stubbornness objectives towards more and more large and ambitious. A focus always present in everyday life management that has achieved a turnover of 5.2 million euros achieved with 33 employees, all employees in the only seat of Gravesend and States, on the northwest shore of Lake Como. Salice Sunglasses can boast an annual production of nearly 400,000 pieces, entirely Made in Italy and exported to 50 countries through national distributors. The strength of the product lies not only in high quality, but also in its "right" price, as well as the direct relationship the company has with its dealers and customers, who can rely on people who are ready to seize their needs. In fact, Salice goggles makes a difference not only on the quality of the product but the effectiveness of the service, and it is known that very often this is key factors in the successful case histories. And Willow is.
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SALICE - 020rw rw occhiali color mix
99.0 €
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