Ski BootsBoot fitting
The choice of the right boot and possibly its customization to ensure everyone a pleasant and powerful skiing is a fixed point at the base of the Rossignol Group strategy. In this context arises the 'range of training courses for bootfitter that Lange and Rossignol have decided to propose to the Italian sports outlets. A small 'University of the boot' with an exceptional professor: Stefano Macori, with 16 years of experience in the World Cup, the Italian team and the Canadian one.
Saturday 19 November 2016 7 minutes reading time
Stefano Macori, integrated bootfitter today directly in the Rossignol Group Italian staff, will put his expertise at the disposal of traders who request it, from large retail chains to the small specialized store. Just one of the top Emilia-Romagna sports shops for offering winter sports equipment, CRAS From Bimbo Zola Predosa (Bo), was the first to be affected by the training course with excellent results presented from Rossignol Group during ' 'open day held in the town Bolognese Saturday, November 20.
In general, the training courses for bootfitter Lange and Rossignol are articulated on four levels, from basic to bootfitter second level. "It is very important a correct approach and dialogue with the skier to recommend the right product and modify the boot so that it fits perfectly to his foot," says Macori. The basic package provides the most important notions of morphology of the foot, the ABC of the boot, but also what we believe to be the right guidelines to welcome and dialogue with the customer and will be available for free online from April 2017 (the launch Official is expected to Prowinter 2017 with the presentation of the book on the online course). This level is for new sellers with no knowledge of the world and snow boots and represents the philosophy and the approach Lange and Rossignol want to communicate to their clients. "The correct measurement of the foot is a concept that seems trivial but it is not and the same can be said for the evaluation of support» adds Macori. Several skiers complain because "the boot hurts", but often is not the shoe to create problems but the hassle depends on the different support of the foot, which vary greatly from person to person.
The course for Fitter, however, that level two of the training, lasts a day and provides, in addition to the first level, just the measurement of the foot and the analysis with various aids, the test boot, a basic thermoforming and the insoles step-in and is thought to sellers with basic knowledge who want to specialize in the fitting.
The next step of the training is the Bootfitter during the first level, in three days and that, in addition to what was said before, deals with orthotics three arches, thermoforming 2.0, 1.0 canting, machining on a commercial injection slippers and shoes, full custom orthotics, detection points of contact and demonstration of fitting 1.0. The three days are meant for vendors with advanced knowledge who want to start providing a commercial Boot fitting service.
Finally, the course for Bootiftter Second Level also provides training about shoes and orthotics race, hot deformation, elongation hulls, cooling methods, milling and set-up shoe notions (canting, soles, hikes, hardness and delta) . The duration is always three days and is aimed at those retailers who already provide a commercial Boot fitting service but want to specialize in the racing world.
Who will have attended courses Bottfitting First and Second Level will also take a final exam with practical test for obtaining the status of Authorized Bootfitter Lange and Rossignol and to be able one day, why not prepare your boots for an athlete to the World Cup!
The official home where the courses will is that of the Group's Italian subsidiary in Formigliana. They can, however, also organize them in-store for those who request it. It is, in fact, a very customizable product on the needs of the store and, for example, organized session at CRAS From Bimbo includes elements of different levels, designed ad hoc for the customer.
"The first and second level courses include several practical exercises and so the number of professionals allowed is limited," adds Macori. The choice of CRAS From Bimbo as the first location is not random, because the point of sale Zola Predosa, active since 1979, is one of the best stocked and professional Emilia Romagna, always haunt for skiers.
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