LombardySKI STATIONS
It's called Stefano Iorio and is the new President of Montecampione Ski Area. Aided by his passion and his love for this area where he has always skied since childhood, November 22 managed to win with Misa, founded with partner Matthew Ghidini, the auction for the plant management.
Wednesday 8 March 2017 12 minutes reading time
The two entrepreneurs last summer signed an increase of 350 thousand euro capital to save the station and in September, with the help of public bodies, are able to overcome the threshold of 600 000 euro, minimum amount estimated as necessary to recapitalize the Company Montecampione Ski Area and proceed all''acquisto of plants favoring the starting dell''imminente winter season and providing the necessary maintenance for the start of the station.
Today Stefano Iorio tells Neveitalia what plans, investments and programs for tourism revival of a potential tourist resort as Montecampione, places where among other things they were born and grew up two talents of the Ski World Cup as Elena and Nadia Fanchini .
That program has been presented to be able to get the management of Montecampione plants?
The auction was held on November 11 and there we won 22 of the same month, but already on August 5th we were presented with our investment program and revitalization of the Assembly of Montecampione company called Montecampione Ski also area if our path was started more than a year ago. Before summer we had several meetings with public agencies Local. We always thought that a revival of Montecampione could not move from the involvement of public authorities, in the first of the two municipalities on which is situated the ski resort: Pian Camuno and Artogne, but also the mountain community that before we entered the capital he was a member of the majority. We have right now communicated and proposed what was our program and what were our short-term intentions and above all in the medium / long term. We must exploit the potential offered by the station such as, from the point of panoramic view, the view of Lake Iseo on one side and Lake Garda which is very nice and difficult to repeat in other places. At the same time Montecampione is a place that is close to major urban centers such as Brescia, Milan and Bergamo. In addition also we rise close to airports (Brescia and Bergamo), so our program has tried to promote as much as possible what are the special features and, why not, those limits which when analyzed can become potential.
They have been made of maintenance work on facilities and slopes?
There being awarded the auction in late November we did just the bare minimum. Also it seemed almost impossible to open for the upcoming winter season. We made a deal to takeover of the staff that was fired. By employees there was a great act of responsibility and of belonging to the place. They should have done those jobs to plants all ski resorts do before reopening the winter season. Maintenance which usually do in two months, they were able to make them in two weeks. On the slopes we could do very little. In terms of investments we have integrated the structure with two cats of new nevi and with about 10 cannons for artificial snow. In parallel we made a marketing and communications program to inform all tourists who Montecampione would break big.
How was your season this year?
The season went pretty well. Unfortunately for us in December was a cautious month as other places, but since the time when we started it went pretty well. We had no way of doing conventions because these are activities that you usually do around September / October, and, I repeat, we took the situation in hand at the end of November. The season started with the first cold New Year's behind. For us this year is very important to have feedback from the Montecampione lovers tourists and I have to say that today the vast majority have much appreciated the work we have done. They found the slopes kept fine, very accurate especially in terms of safety both for what concerns the installation of networks that for what concerns the control and surveillance. Tourists have also found hospitality, kindness and courtesy to them by staff. So we tried to work on the content as much as possible customers and make them feel the takeover.
You have made some promotions to attract skiers?
Yes, we made several promotions especially to facilitate families with children born after 2008. In the last month we made an agreement with Trenord, which is the company that manages the local public transport in Lombardy, and we have proposed the package "Come skiing by train ": from Brescia railway station it is possible to buy a single ticket to pay for the ride on the train, the transfer from the arrival station to the slopes of Montecampione, ski passes and ski rental. Thank Trenord we wanted to go to ensure those tourists who want to avoid using the car, traffic and the weight of the skis.
You are going to make investments for the next season?
Next season we will definitely invest in the upgrading of snowmaking. We are also working with government agencies to go to improve some ski slopes and we are also considering the possibility of going to replace one or two plants among the oldest.
A Montecampione have grown Fanchini sisters, today the great champions of the World Ski Cup. What is your relationship started with them?
We have formalized the partnership between Montecampione and Fanchini sisters. December 30, was held an event "Dance of the Snow", dedicated to them. It was an evening where we screened a specific video on their childhood to show everyone as they were three sisters, from their birth up to the great achievements of the world today. We want to continue this kind of relationship and try to formalize the Montecampione sponsors on their helmets and their clothing to make it carry them around the world. We are also ready to build a track specifically for them for training. Montecampione in recent years had also lost the appearance of ski racing. This year we managed to get two races of Fisi as a recovery and we have attracted many ski clubs for training. We have equipped the ski slopes closed and beats only for those who did challenge. Montecampione has this dual characteristic: it is perfect for those who must take the first steps because it has the appropriate tracks for children and beginners, but also for those who need a competitive level training. We have a track where ten years ago were held World Junior Championships.
What is your main goal for the revival of Montecampione?
Our goal is to maximize Montecampione on the four seasons. So not only skiing, but all sports you can do outdoors from spring to autumn. We believe that this is a place that can be considered, for its morphology and the composition of its mountains perfect for summer tourism, especially for families who want to make beautiful walks in high altitude or mountain biking . I think Montecampione should go back to what it was in the 80s, that is, a tourist resort leisure in all four seasons.
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