Aosta ValleyEVENTS
After the great success in San Martino di Castrozza, Roccaraso and Prato Nevoso, the BANCOMAT Pay Vertical Winter Tour arrives in Pila.
Thursday 17 February 2022 11 minutes reading time
Sports, music, entertainment and fun at high altitude. On February 19th and 20th the BANCOMAT Pay Vertical Winter Tour will stop in Pila. This is the most anticipated winter event of the year and will touch 9 Italian ski resorts located from the Alps to the Apennines for a total of 19 days of pure fun in the snow. Even in a complicated moment like the present one, this event brings fun and relaxation on the ski slopes throughout Italy in compliance with safety regulations: the organization takes care of these aspects with the utmost attention, in compliance with the protocols and regulatory indications, to guarantee to guests and staff the highest standards required by the historical period.
Title sponsor is BANCOMAT Pay, the digital payment service of BANCOMAT S.p.A., leader in the payment market in Italy, which has been the reference point for 34 million Italians for over 40 years.
The winning formula, and therefore highly confirmed, is "Sport, Music and Fun", able to catalyze the interest of a heterogeneous public: 900 square meters of set-up on the snow with totally free and free admission (with hours 9-16: 30) with a schedule full of activities distributed throughout the day.
The media partner, Radio Deejay, with its artists and entertainers has also been confirmed: in particular, on Sunday 20 February from 2.30 pm the Vitiellos will entertain and entertain the public on the stage of the Vertical Village. The Vitiello are an extremely creative duo, ranging from journalism to voiceover: they have acted, voiced commercials and songs, they are authors and DJs.
Bancomat Pay will welcome guests inside the BANCOMAT Lounge, where they can relax (and warm up) with a Filicori Zecchini coffee (partner coffee of the Vertical Winter Tour) or taste an Amaro Lucano (amaro partner of the Vertical Winter Tour).
Starting this year, the Liguria Region has decided to support Vertical Tour, with a sponsorship dedicated to the promotion of the Territory and all its excellences.
Toyota, Official Car, will offer the opportunity to experience the full 4x4 range live, carrying out interesting test drives with the Hilux pick-up and the AWD-i Hybrid SUV range with Yaris Cross, RAV4 and Highlander. Furthermore, skiers will be able to discover RAV4 directly on the slopes in the dedicated stand.
Elan and Blossom Skis will be the partners for the ski tests while Hyra will dress all the Vertical staff.
Ricola, historical partner of the tour, will bring its beneficial goodness to high altitudes by offering a selection of candies, including the brand new and refreshing Balsamo di Pino, and a glass of warm and beneficial herbal teas.
On a self-respecting day on the snow, a good hot chocolate cannot be missing.
A greedy moment that Vanini has thought of who, every day from 3 pm onwards, will distribute cups of hot chocolate. Also at the Vanini stand it will also be possible to recharge by tasting the mini-bars of Peruvian single-origin dark chocolate Bagua. A unique and primitive cocoa, whose first use dates back to the Mayan culture, but surprisingly innovative in the aromatic profile and in the numerous combinations that will conquer all palates, even the most demanding.
Vertical Tour will also live on a fantastic App that contains all the updated information on the calendar and the activities in progress, with the possibility of taking photos for later sharing and above all it represents the privileged access point to the great competition with the prizes up for grabs every day. by partners, such as the Radio Deejay caps and the Vertical ones, awaiting the big final draw on March 15th which will give away a pair of Elan skis, a Hyra ski jacket and a travel & wellness kit offered by Ricola, consisting of a trolley and 3kg of candies.
Vertical Tour is also social, with a constant presence and coverage on Instagram and Facebook and, from this year, with a resource dedicated to Tik Tok who, in addition to animating the ski slopes, will offer ballets in the "Vertical Winter Tour" style. . To follow the event on social media, you can use the hashtag #bpayverticaltour.
"After the success of the summer edition - declares Oscar Occhipinti, Marketing and Sales Director of BANCOMAT S.p.A. - we have decided to accompany Italians also on the ski slopes with our digital BANCOMAT Pay tool. It is in fact in everyday life that the simplification of our most common actions, such as paying for a coffee, makes the difference. We have seen an intergenerational use of your smartphone for payments, in the experience on the beaches and in general in recent years. We want digital change to be real and we will make our contribution, as always, by remaining alongside the Italians, at all times, with a service that has safety, affordability and simplicity as the hallmarks of a company, BANCOMAT SpA, emblem and reference in the field".
"The participation of the Liguria Region in Vertical Tour - says the Extraordinary Commissioner of the Regional Agency for Tourism Promotion" in Liguria ", Roberto Moreno - aims to promote the Liguria destination on the national and international reference markets, where it is present an active and sporty tourist, lover of lifestyle and well-being. Riding the wave of this successful format and supporting it with the excellences of our territory, we want to tell and make known the experiences that can be lived 365 days a year. A journey through the Alps to allow you to discover all that Liguria can offer, from autumn foliage to ravioli tour experience, from the night with the sharks to the spring blossoms in the Ligurian Parks ".
"The ATM Pay Vertical Winter Tour is also a moment of great restart for all of us - declares Flavio Gallarato, patron and organizer of the event and CEO of Event's Way - The summer edition was a success, with a lot of participation on the beaches all over Italy, a participation that we managed in full compliance with safety protocols. This winter edition starts under the best auspices, with great partners and new initiatives and we really hope it will represent a moment of fun and serenity for those who will come to visit us, after a two-year wait for the closure of the ski lifts ".
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