Lindsey Vonn becomes HEAD Sportswear's brand ambassador: the American star launches the new ski collection

The most successful skier of all time towards a new adventure with the Austrian house, for which she raced in the last decade before the retirement.

Tuesday 29 October 2019 5 minutes reading time

Lindsey Vonn and HEAD Sportswear join forces for a new project. Since last September, in fact, the US star is officially the HEAD Sportswear brand ambassador for the ski collection. Considered one of the most elegant athletes in the world, thanks to her passion for skiing and fashion, Vonn will actively contribute to the creation of the line dedicated to her. Starting with the 2020/21 collection, the Lindsey Vonn x Legacy line will be included in the HEAD Sportswear ski collection: "HEAD has been by my side since 2009 and the values of the company have always reflected my own - Lindsey's words - Collaboration with the clothing department, it represents a new challenge for me and my new career. I am satisfied with the Legacy line because it expresses my idea of fashion but at the same time technical ski clothing. I look forward to sharing my know-how in the racing world and my passion for creating new garments that combine style and performance â€. In addition to the eighty-two World Cup victories, a downhill Olympic gold, two golds, three silvers and three bronzes at the World Championships, in his career this extraordinary athlete has often traveled unconventional roads, constantly challenging his limits. She was the first woman to use men's skis and has repeatedly expressed the desire to meet, always denied her, in a World Cup race with male athletes. In addition to the extraordinary successes achieved in all the disciplines of alpine skiing, Vonn has had to face innumerable injuries always faced with the determination and the desire to return to the maximum. "The fighting spirit and the will to take unconventional roads make Lindsey the ideal partner of HEAD Sportswear", declared HEAD Sportswear Vice President, Roman Stepek. The Sportswear division has experienced a new relaunch since 2016 under Stepek's guidance , seeking a prominent place in the world of clothing: HEAD GROUP CEO Johan Eliasch added: "I am very happy with this new collaboration with Lindsey, we have developed a new design concept that completely redefines resources and manufacturing ". "It was an exciting challenge that we faced with ambition and team spirit. The result translates into a varied, technical, sophisticated and fashion tennis and ski collection," emphasized Stepek. The best example is the new Legacy line, for which Lindsey Vonn will be a testimonial in the winter 2020/21. The collection combines innovative materials with an elegant yet bold concept inspired by a retro design. The garments will give a new impetus to HEAD Sportswear, which will give way to a new concept of clothing capable of combining and satisfying the most demanding female skiers. "The goal is to create a strong partnership with Lindsey by making the most of his extraordinary career and the mental strength that distinguishes it," Stepek explained.

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