Marta Bassino becomes testimonial of the Cuneo area: "Proud to be part of this project"

The collaboration relationship between the blue champion and the ATL of the Cuneo area, Cuneo Neve and the Alpi Marittime Protected Areas body was presented today.

Monday 6 July 2020 5 minutes reading time

Marta Bassino becomes testimonial of her lands, those of the Cuneo area where she was born, raised and lives to this day. The champion of Borgo San Dalmazzo was present today, in the headquarters of the Cuneese ATL, for the official presentation of the tourism promotion project that sees Marta collaborate, as well as with the Cuneese ATL, with Cuneo Neve and the '' Maritime Alps Protected Areas body. "The face of Marta Bassino will help us to make known and recognized our beloved land in Italy and abroad - said the President of the ATL of Cuneo, Mauro Bernardi - In such a particular moment, joining forces for the tourist and economic recovery of the territory is certainly a positive message that we want to convey. This project combines the lively image of the blue champion with the thousand opportunities to practice outdoor activities in our valleys. Through her figure of a young, athletic and smiling woman, she will give the territory a fresh and winning connotation ". Bassino was the protagonist of the promotional video (link https://www.youtube.com/watch?v=YGUxXI5xPfQ&t=90s) which contains the beauties of the Cuneo area in just under 3 minutes of images: “We present the initiative with a '' special emotion, if we think that Marta, the first Cuneo to win in the World Cup, became the first Italian skier to get on the podium in five different disciplines in the same season - stressed the President of Cuneo Neve, Roberto Gosso at the conference - It is on the slopes of the Cuneo Snow resorts that he started skiing and it is here that he returns to train every year. We will accompany you and we will be by your side in the next season ". The number 1 of the Maritime Alps Protected Areas, Piermario Giordano, spoke instead of the role of the body "called to preserve and enhance the territory. Marta Bassino is a natural talent, fond of our mountains that she attends from an early age with the family, and this project was strongly desired by the ATL of Cuneo, Cuneo Neve and our organization in the name of a champion to be valued and supported ". "This project is undoubtedly very important for me and I am proud to be part of it - said the same multi-purpose blue - The link I have with my land has always been very strong and I am proud to have become the testimonial of the Cuneo area. The ATL of the Cuneo area was my first sponsor: I owe them a lot because they believed in me and my skills at the beginning of my journey. Cuneo Neve represents the slopes on which I learned to ski and finally there is the Natural Park of the Maritime Alps, to which I am deeply linked for family affective reasons. My desire is to contribute concretely to the enhancement of the territory, the ski resorts and the parks that are part of it. After this difficult moment, I will strive to get back together great. "

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