2021 cortina world championships
2021 Getty Images
In Cortina a place to celebrate sport, but also the various Italian excellences. First meeting on Sunday afternoon with the top Italian athletes, Roda and Malagò.
Thursday 4 February 2021 4 minutes reading time
It is called "Casa Italia Collection - FISI" and in Cortina 2021 it will represent the new format born from the collaboration between the Winter Sports Federation, CONI and Sport and Health Spa, in view of the Alpine Ski World Championships starting on Sunday 7 February.
From the Casa Italia experience at the Olympic Games, a product is born to support the Federations, through which the strengths of the Olympic project can be expressed on individual international sporting events. “Casa Italia Collection - FISI” will tell the story of Italian excellence, from sport to Made in Italy, through art, design, innovation, in a unique storytelling. An innovative brand, which celebrates sport and, through a constantly active production, will make it possible to create contents and disseminate them on the most important national and international media, in order to reach the widest possible audience with the companies, medals and stories of our athletes.
Starting from the main sponsors of the FISI (Audi, Kappa and Falconeri) who will see their visibility enhanced through interaction with the athletes, up to the federal media partners (Rai, Gazzetta dello Sport, Rtl 102.5) who will broadcast directly from what is already configured as the "Media hub" of the Italian national team for the home World Cup. All in maximum safety from a health point of view: in compliance with the bills required by the FIS and by the local health authorities. It will be the FISI Medical Commission itself to establish strict protocols for the highly selected guests who will be able to access “Casa Italia Collection - FISI” and everything will be regulated according to current national regulations.
Official opening on Sunday 7 February with a virtual meeting to present the top FISI athletes, with the FISI President Flavio Roda, the President of CONI Giovanni Malagò and with the President of Sport and Health, Vito Cozzoli. From 4.30 pm representatives of the media, sponsors and stakeholders will be able to connect with the interactive platform and follow the first meeting of the Cortina World Cup.
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