Nasce #vitadasciclub il progetto social per promuovere i mondiali di Cortina 2021

Alpine Skiing#vitadasciclub guru.dello.sci cortina2021 #sci

The social project to promote the world championships in Cortina 2021 is born

In the coming days, the Cortina Foundation and the ski guru will launch the #vitadasciclub campaign, an original idea to promote the Cortina 2021 Alpine Skiing World Championships. Let's find out every detail of this initiative together with the Guru of skiing who exceptionally for Neveitalia he granted a long interview.

Friday 10 May 2019 5 minutes reading time

Hi Guru! We have heard that you are about to launch a new project aimed at young athletes; do you want to unveil it at Neveitalia? "Sure! First of all I wanted to thank all the faithful Guristi who in this year and a half helped me grow up to reach over 20 thousand followers! You are so many and we hope you will become more and more! How you all know, in 2021 Cortina d'Ampezzo will host the Alpine Skiing World Championships, anticipated in March 2020 by the World Cup Finals, and the Cortina Foundation 2021, the organizing committee, is developing a series of initiatives aimed at telling the world of skiing ; in this light, I am collaborating on a social project aimed at young skiers. " Do you care about us or what is it? "The project is called #vitadasciclub and was born with the aim of telling the life of an athlete who practices competitive skiing right through the eyes and the voice of the young protagonists. it is twofold: to promote skiing and the choice of competitive activity among young people and their families and to raise awareness of the conscious and guided use of communication on social media. " To raise awareness of a conscious use ... Do you not think you are too irreverent and sometimes exaggerated in your posts? "I think the ski world also needs lightness, which does not mean superficiality! Through irony, I often touched delicate topics with goal of being able to bring them to the attention of a wider public. My purpose is certainly not to offend or promote crusades to someone, but to spread the Word of the Messiah trying to bring back the pop ski, as when the Sanremo Festival stopped for see a ski race live. " #vitadasciclub who will be the lucky ones to collaborate with you? "Names I don't do yet, but you will discover them following the hastag #vitadasciclub! I can anticipate that there will be boys of ski club, of committee, of sporting centers and belonging to the national teams of skiing ... And then everyone will want to share their experiences together with the Guru of skiing and in Cortina 2021. " Give us some more details ... "Every time I will launch a theme, I will tell you in preview which will be the first:" First photo on skis ". The students will have 10/15 days to publish their photos on their profiles using #vitadasciclub and tagging Guru of the Ski and Cortina 2021. The most beautiful contents will be published on the official profile of Cortina 2021. At the end of the project, in December 2019, the guys who have distinguished themselves and provided more content will be contacted for the realization of a video promo for the World Cup Finals. " Then I just have to wish you good work, see you soon! "Thanks and I recommend #vitadasciclub e # roadtoCortina2021! Spread the Word."