Three days to "study" Cortina: Infront and Rai at work for the filming of the 2021 World Cup

Inspection on the world championship site: for the two weeks of the next world championships, 500 million spectators are expected around the world.

Friday 25 September 2020 5 minutes reading time

The 2021 Alpine Skiing World Championships in Cortina, scheduled in the Queen of the Dolomites from 7 to 21 February next year, will be a pure adrenaline show broadcast live on world television to over 500 million spectators, to which the digital audience will add. the event will follow through new media. For this reason, Infront Sports & Media, Host Broadcaster of the event and Rai Radiotelevisione Italiana, partner of Infront, which will broadcast the entire event live exclusively and unencrypted for Italy, carried out three days of inspections on the world championship tracks of Cortina. d''Ampezzo. The inspection - which involved the tracks of the Olympia delle Tofane, of the Vertigine, of the Druscié A, of the Labirinti and the respective finish areas - aimed to identify the best camera positions to obtain breathtaking shots every moment of the tender, as well as assessing the technical infrastructure for televisions and the necessary sub-services. In addition, an inspection was also carried out for the Opening Ceremony and its live broadcast, scheduled for February 7, 2021 at 6.00 pm. An important moment to start the creation of a top-level television product, capable of telling the World Ski Championships at 360 °, the largest international winter sporting event of the Covid-19 era. The images, which will be relaunched all over the world through agreements with other global television networks, will be the perfect showcase for the enhancement of Cortina d''Ampezzo and the Dolomites as a tourist resort with timeless charm, home of great sport and a spectacular nature. The shooting will also be an unparalleled opportunity for visibility for Italy and for the enhancement of the whole country-system, after the complex phase of recent months. Alongside Infront and Rai, during the two weeks of competitions, there will be a total of 650 representatives of national and international media. Valerio Giacobbi, CEO of Fondazione Cortina 2021, declared: “The World Championships are now ready to go: there are less than 140 days to go and we really can't wait for the world championship dream to begin. At this stage we are also working with great attention to the quality of the "World story", so that all fans can follow every moment of the event, participating with us in this great sport and mountain festival. The opportunity for international visibility ensured by the World Cup, moreover, will be a precious development driver for the Dolomites and for the whole country: just as the ''56 Olympics were an unparalleled showcase for Italy's economic boom, so these Alpine Skiing World Championships will also have to be the image of a country that knows how to work as a system to overcome the crisis, creating international events of great impact ”.

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