TourismFIERE
From 19 to 21 April will be held in Bolzano the 17th edition of Prowinter, the only B2B fair in Italy dedicated to mountain sports that for more than a decade serves as a platform for contact between foreign and national operators in the mountain sector.
Monday 27 March 2017 5 minutes reading time
The Prowinter last year recorded 278 exhibitors (107 from abroad) and 5700 visitors to the exhibition area of ​​15,000 square meters.
Equipment, clothing and accessories for winter sports, machinery, services and products for rentals, technologies for mountain resorts, facilities for sport and leisure, planning, consulting and marketing are the key points of the fair.
As in the previous edition, there will be 12 start up with the best innovations dedicated to tourism in the mountains and innovation to offer the public new content providers. the success of last year Prowinter 2017 Forte wants to enhance this platform to give voice to innovation and to facilitate contacts and business relationships. The topics are varied, reconnected all of the mountain town of matrix and ideas for the future: from tourism to 2.0 futuristic technologies of products, with a creativity that expands the concept of high-altitude sport. New enterprises from around the world come to Bolzano to tell their newest products to the public Prowinter in the following categories: startups that offer services / products to the ski area operators and the sports industry and startups that offer services / products for mountain sports and for athletes, namely clothing, equipment, technology.
The 17th edition also comes the Prowinter Observatory on sports rental business, the first permanent viewing platform on the world of international sports car. The sector of the sports car, particularly equipment for skiing, is well-established and growing. Over the years its expansion has changed the behavior of the fans with obvious repercussions on the market. There have been problems and frictions between the different actors in the scenario, manufacturers and rental companies, and the lack of a thorough and continuous communication between the parties has undoubtedly created elements of disharmony and discontinuity.
The establishment of a permanent observatory on the sector, with the task of studying the dynamics, knowing the numbers, account of requirements and facilitating trade at the highest level is a first response.
Thursday, April 20 will be held for the first time instead Klimamobility, B2B mobility day with a conference dedicated to electric mobility, in particular the views mobility as a service and how it affects tourism in mountain areas. Also in the afternoon, thanks to close cooperation with Eurac, European Academy of Bolzano, held two workshops Alpine Destination leadership # mobility & tourism dedicated to mobility solutions for mountain destinations "Systematic mobility solutions for mountain destinations: Intermodality and sharing" and mobility in mountain resort areas throughout the year "Mobility for all year round tourism in ski resorts: the role of biking."
Hours and prices Fair
The Fair is open from 19 to 21 April from 9 to 17.
entry fee:
Full price: 17 €
Reduced ticket (online ticket): direct access to the fair: € 15,00
ABO Card (valid for 3 days of the exhibition): € 20.00
Children 0-12 years: free admission
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