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Hello Roberto, the winter season is beginning and returns SnowWeek, now inevitable for thousands of young people and university snow event and party. But after all these years ... we wonder how and when did the event? Wanting to try the authentic origins, SnowWeek was born spontaneously in 1995, with a group of university students, organizing a holiday with friends for the Immaculate Conception in the snow , they have spread a little 'voice in university, creating a group of about ten people. Year after year the voice is a bit 'more was spread, and so on for several years.
Thursday 1 December 2016 6 minutes reading time
From 10 people to more than 1500, I would say that the word has spread a lot! In university we all knew (today we would say that we were the influencers), was virtually a family environment, such as the copy shop area was sponsor of the event and the 'universities would let us promote within. Today the event is much more structured and we have a media planning improved over the years and always updated with the latest trends.
What has transformed a group of friends in a continuous event and organized? In my opinion the success of SnowWeek is based on 3 points: a program designed to fit the target at a location level, wide multimedia network and promotion costs suitable for young people's pockets.
All this with great effort to create an experience. A unique and unmissable, and uniqueness and indispensability are key features in experiential tourism and travel event, tourist areas SnowWeek of which was precursor.
What lies ahead for the edition 2016? The program is designed for a varied public in terms of age and passions: young people aged 18 to 35 years, winter sports enthusiasts or amateurs from all over Italy and also from the world, thanks to students Erasmus present. If you come to SnowWeek you can make a test boards and compete in a snowboard contest with prizes, night skiing and have fun #scendila, the track to go down by any means possible. You will taste a dinner with increased cabin in the snow cat and theme nights like the night Oktoberfest. Do you go wild at party every night with guest like Datura, DJ Slait and DJs from all over Italy, always different every night.
I saw that in addition to the main event you have organized other events simultaneously in Marilleva 1400Si, thanks to the Erasmus brand SnowWeek and the latest SnowLatinWeek we created two new parallel format and expanded programming and target-age and geographical origin. In particular, this year we have students from over 30 different countries: New Zealand, Canada, China, India, Brazil ... Boys will see for the first time in life the Alps or even snow. Years ago we never imagined that a young man in the summer sun Southern saw a photo of a friend on the other side of the world on the snows of SnowWeek!
It is definitely a beautiful image but ... raccontacela all will not always all roses. The boys will have combined some not? Of each: once a boy remained over an hour forgotten by his friends on a terrace without a jacket, one at 4 am trying to convince the hotel manager that the 313 was his room , and indeed it was true, but in another hotel. Some carry their skis and make so much party not to use them even once in 4 or 5 days.
How do you see the future? I see a tourist with more services and more personalized. With the experience gained with SnowWeek, I founded Contact Consulting, a company specializing in production of events and communication, with which I have organized promotional tour in the snow; also I offer marketing services in the entertainment industry and experiential tourism. For years it has increased the demand not only of the most classic tourist services, but also for quality content that will make the holiday sweaty something more rest and entertainment: total experience) .Un'esperienza that leaves a lasting and contributes sign even just a little bit more peaceful life. The serenity is not perhaps a desire that we all have?
I think so! Then we'll see you SnowWeek 2016? Of course, I'll be the first to arrive and the last to leave. From 7 to 11 December 1400 Marilleva (TN) www.snowweek.it
Hello and thank you for chat!
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