Nordica "It''s Family Time" - The second family of teammates

FamiliesNordica

Nordica "It''s Family Time" - The second family of teammates

 It’s Family Time is Nordica's campaign dedicated to the skiing family, which in our world is not just that made up of parents, grandparents or siblings. They are the people who make you feel at home, the ones you share everyday life with. And the daily life of our young skiers is made up of alarm clocks before dawn, of retreats, trips, reconnaissance and competitions.

The family grows: it pushes you to get up when it is dark and cold outside, to keep your things in order, to be yourself and accept others as they are, helping them and making you help when necessary. The family teaches: descent after descent, fold after fold, looking for the best corners and filing all the defects. There are no shortcuts, it is a way to go with a fixed goal, without giving up, and it is much easier to do it when you realize that you are not alone. The family shares: passion and hard work, joys and disappointments, dreams and doubts. There is to celebrate you when you celebrate on the podium or to console you when things go wrong. And above all, there is the next morning to push you to put your boots back on. Ready for the next adventure. Together. The athletes' family is made up of teammates, coaches, trainers…. Groups of very different people united by a passion, together with which to grow and improve, with the aim of imitating the "older brothers", the champions like Dominic Paris and Felix Neureuther. They did it, they reached the top, but they will always be part of the skiing family, because certain shared emotions are never forgotten. In this case, the family is the Druscié Ski Club of Cortina d'Ampezzo, where Stefano Pizzato, one of the most promising young people on the Italian scene, trains with perseverance and tenacity to achieve his dreams. He, like many others, is part of the great Nordic family, which for years now has been following with scrupulous attention an important scouting strategy, aimed at supporting younger athletes and accompanying them to the World Cup. more information: www.nordica.com
#NORDICAFAMILYTIME #NORDICA
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