A Chamonix apre il primo monomarca Norrøna delle Alpi

Companies#norrona #chamonix

In Chamonix opens its first store Norrna Alps

The 'Scandinavian company Norr Ã¸ na opens its first flagship store in the Alps, namely & nbsp; Chamonix, the Mecca of & rsquo; mountaineering and freeride European.

Wednesday 9 December 2015 2 minutes reading time

The shop, located at 8 avenue Ravanel le Rouge, covers an area of â€‹â€‹90 square meters on two floors & egrave; managed by Sports Coquoz, which previously operated in the same premises a shop Salomon.Il Norwegian brand Norrona in Italy & egrave; distributed by the group and Oberalp & egrave; currently distributed in more & ugrave; 1,000 outlets in 16 countries. & nbsp; The history of the brand Norr Ã¸ na starts in Norway in 1929 by dell''avventuriero J Ã¸ J rgen Ã¸ rgensen, and it & # 768; specializing in the production of technical high performance for 'outdoor, optimized for' mountaineering, telemark, backcountry skiing. & nbsp; The design philosophy of Norr Ã¸ and na & # 768; summed up in the concept of & ldquo; & rdquo ;, Loaded Minimalism that combines functionality & # 768; and minimalist style. Throughout its history Norr Ã¸ and na & # 768; was pioneered historical, as the original tunnel tent (1972), the monitoring system for backpacks (1979), the & rsquo; introduction of Gore-Tex & reg; in Europe (1977).