Companies
The family Stöckli has sold his life's work, the Stöckli ski brand, a true cult brand in Switzerland. Beni Stöckli Junior'' s current director of the company, will remain in command until the end of the summer''. The new owners, the family of Entlebucher Kaufmann, who hold significant shares of the company '' for over twenty years, seem to want to develop the business more profitable production of bicycles, but without abandoning skis.
Wednesday 4 June 2014 3 minutes reading time
'' It really is the end of an era'' for the Swiss Ski. Josef Stöckli has seen come out of his factory the first ski almost 80 ago, and today by the establishment of Malters (LU), it produces about 50,000 at year'' and are sold in 15 flagship stores in Switzerland and through 42 distributors in 37 countries around the world.
The production Stöckli, especially ski and bike, is been jealously maintained in Switzerland for all these years, the production site of Malters, which employs 250 employees. Last year the turnover is state of about 53 million, about a third of which comes from the ski market.
The reasons for the sale are quite mysterious. '' The current director Beni Stöckli Junior speaks of an "adaptation strategy", saying that "this was the right time to sell." The new owners have contributed to the company'' in recent years and want to grow in the international market. Niklaus Knüsel, Chairman of the Board stated that the production of skis can grow up to 70 pieces at 000'''''' year only with the introduction of two shifts, but ruled it'' s shift of production abroad.
Among the endorsers of the Swiss company'' c'' is definitely Tina Maze, winner of the World Cup in 2013 with the overall record of points scored in the World Cup. '' In the last season the team'' s Swiss company included among the women also Viktoria Rebensburg, Carolina Ruiz Castillo, Andrea Dettling, Nadia Jnglin-Kamer, Jasmine Flury, Andrew Ellenberger, Nadja Vogel, Marusa Ferk, Simona Hoesl, Julie Dayer, Patrizia Flütsch Dorsch and Luana. The men's team to the World Cup was instead composed by Tim Jitloff, Nils Hands, Urs Kryenbühl, Bostian Kline, Rok Perko, Andrej Sporn, Martin Cater and Marc Pfister.
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