CompaniesPrimaLoft
From 1 & deg; October 2014 the distribution of the brand & nbsp; PrimaLoft & reg; in countries in the Scandinavian market, Sweden and Norway, will rely on the advice of Susena Alvaro, who has extensive experience of over 17 years in public relations, journalism, business, and solid knowledge of "ingredient branding". & Nbsp; Susena has work in the past in Black Diamond, society & agrave; brand partners PrimaLoft & reg ;, in companies such as WL Gore & amp; Associates, Ud & eacute; ns Sport and Freeride.se
Friday 3 October 2014 4 minutes reading time
In addition, local retailers Scandinavian brand partners / customers and brands d & rsquo; import will be supported by materials & ldquo; Ingredient Branding PR & rdquo ;. By G & ouml; teborg Alvaro & Susena to agrave; See Irina Mock, European PR Manager based at the 'European office PrimaLoft & reg; Taufkirchen, near Monaco. Susena & agrave will work; in close collaboration with Irina Mock to promote and raise awareness of the brand PrimaLoft & reg ;, its technologies, its products and the various fields of application, using the & rsquo; wide spectrum of media Scandinavians.
Mats Jengard known expert in the outdoor market, has recently taken the position of Sales & amp; Marketing Territory Manager for Scandinavia. With this role, and through the development of activities & agrave; in the areas of Distribution, Marketing and Supply Chain Management, Jengard & egrave; responsible for developing the brand PrimaLoft & reg; in Norway, Finland, Iceland and Sweden. Jengard goes to enrich the team of PrimaLoft with his vast experience in the outdoor industry Scandinavian, where he worked for popular brands and sportswear manufacturers such as Teva, Stadium, WL Gore & amp; Associates, Inc. and Norr & oslash; na. Matt & make agrave; & nbsp; reference all''European Sales Manager Chris Humphris.
& Laquo; Jengard Mats & egrave; stationed at G & ouml; teborg, as Alvaro Susena. The two fan dell''outdoor have known each other for years previous professional experience and through mutual cooperation will intensify 'efforts on the Scandinavian market, taking advantage of the synergies to perfection - emphasizes Jochen Lagemann, Managing Director Europe & amp; Asia & PrimaLoft reg ;, continues: - The Partnership for the Scandinavian market between PrimaLoft & reg; Mandel Consulting and remains in place with a spirit not only be based on the professional side, but also to a deep friendship. We thank the 'Mandel entire team for the great work of the past years and how qualified that have supported us in the development of our popularity & agrave; in Scandinavia. These additional investments are significant steps for the future of the & nbsp; our brand, in order that & eacute; we can ride more & ugrave; intensely strong growth phase dell''importante Scandinavian market & raquo ;.
PRIMALOFT
© ALL RIGHTS RESERVED
Social media engagement
LISTA DI LETTURA
2