Alpine Skiingthe initiative
Dario Manfrinati
The Aosta Valley champion engaged in Val di Sole, with the children of the Trentino Wild Rafting Center.
Thursday 8 July 2021 7 minutes reading time
She was the first Italian skier to win the overall World Cup, but Federica Brignone is also a staunch environmentalist and water lover, who devotes her free time to drawing public attention to an important issue such as sea and water pollution in all its forms.
After having cleaned up a beach on Lake Garda in 2019 and the arrival of a ski slope in Bormio in 2020, again with the help of young people and children, this year the cleaning event of the project " Traiettorie Liquide ”was dedicated to our rivers, which transport 80% of the waste present in the seas. These are the reasons that led Istituto Ganassini, with the Bioclin brand, to support Federica for the initiative to clean the Noce river in Val di Sole in Caldes (TN) where, in collaboration with the guides and children of the TrentinoWild Rafting Center on board canoes and rafts, various waste and scraps were collected. "Together with the support of Bioclin, I intend to continue to promote respect for water in all its forms and this year especially that of rivers - explains the blue champion - Rivers are very often mentioned for the damage they cause and rarely for their beauty and are considered and used as channels to get rid of garbage and water drains.
In addition, many of the waste that is abandoned on the ground, in shorter or longer times, reaches the rivers ”.
The shared mission between Federica and Bioclin Laboratorio Dermonaturale is to implement a cultural conversion of consumption, to direct consumers to the choice of natural, sustainable dermocosmetic products committed to respecting, protecting and protecting nature and biodiversity with a common benefit for the consumer. final and for the environment. Choosing Bioclin products means revolutionizing your way of thinking about beauty routines, preferring cosmetics for cleansing and treating body and hair that are at the same time effective, gentle on the skin and environmentally friendly. With a view to making its contribution to a better world, Bioclin is committed to creating innovative and biodegradable formulas, with a high percentage of active ingredients of natural origin, and to creating packaging in recycled and recyclable materials to further reduce the environmental impact on the ecosystem. "Taking care of people and the environment through performing products with natural formulas and low environmental impact packaging is the mission of Bioclin - declares Vittoria Ganassini, Head of Corporate Social Responsibility at Istituto Ganassini - For this we are very proud to have Federica alongside, an Italian excellence in sport, strongly committed to the fight against the indiscriminate use of plastic and in favor of environmental sustainability, just like us ".
"I am very proud to have at my side a Group so attentive to environmental sustainability with which to share my commitment against water pollution in all its forms - adds Federica - Companies must also do their part and Istituto Ganassini is demonstrating this in its commitment to produce recycled and recyclable plastic packaging and products based on natural and sustainable active ingredients. Especially for this reason I enjoy using Bioclin products in my daily life and as an athlete.
I also thank the TrentinoWild Rafting Center with Michele Ramazza, Kayak champion, for helping me organize this wonderful initiative which, in addition to cleaning, has given me the opportunity and the privilege of being able to experience the river like kayakers, savoring its beauties but perceiving its exploitation and its destruction - concluded the Aosta Valley - Thanks also to the children and their parents who helped us: it is of fundamental importance to educate the new generations to understand the beauty of the river and hope that they can take charge of its protection in the time".
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