Tourism
With the winter season at the "turning point" you pull on the first sum: net of difficulties encountered in the first week of February to different locations for "excessive snow", the months of December and January with a total of close indices in the positive compared to the same period last year. Not positive, however, the indications for the remaining months of the winter season: February and March are spotty, and also the period of Carnival does not seem to bring positive results. It is hoped in the last minute bookings and a prolonged season, given the huge blanket of snow on the slopes this
Monday 10 February 2014 6 minutes reading time
The 2013/2014 season is the big game, with the two-week holiday between Christmas and Epiphany they have seen an increase in attendance and revenue throughout the Alps and the Apennines on the majority of destinations. In this period, which always sees a high concentration of Italian customers, however it is known to a greater presence of foreign guests: foreign guests who have, however, strongly influenced the subsequent weeks of January. "Our destinations resorts - says Massimo Feruzzi, CEO of JFC and responsible Panorama Ski Pass Tourism, Italian Observatory of Mountain Tourism - Visitors are strongly desired by foreigners, and in these first two months of the winter season the British, Russians and Germans have represented a total of more than 50% of the total international appearances. "
By analyzing the two periods must be distinguished (from Christmas to Epiphany and subsequent weeks of January) show that, compared to the same period last year: With regard to the period from Christmas to Epiphany 2013 2014: • the attendance of visitors during the period marked an overall increase of +3.7% • In the same period, the sales of the companies involved in the sector showed a more modest increase, equal to 1.6%, • Guest appearances Italians are basically remained stable, with an increase of +0.5% • different is the situation with regard to foreign visitors, whose attendance grew by +10.2% with respect to the period goes from 7 January to 2 February: • the presence of guests in the period marked an overall increase of +1.6% • In the same period, the sales of the companies involved in the sector showed a decrease of -0 , 8% • the presence of the Italian guests have experienced a slight contraction, a decrease of -1.9% • increase foreign visitors, whose attendance increased by 4.1%.
By analyzing the composition of foreign visitors during the Christmas / New Year 2013/2014, the primary areas of origin of the foreign clientele highlight the primacy of Britain with 20.9%, followed by Russia with 19.8%, Germany with 10%, the Czech Republic with 8, 8%, Belgium with 6.6%, and other nations with lower indices. During the period from January 7 to February 2, instead greatly increases the number of foreign countries generators of tourist flows, with a strong increase in visitors from Russia, Poland, Czech Republic and Ukraine
Going instead to analyze the internal market, Italy, shows that Lombardy is the region with most users of the mountain, with 17.9% of the total. Follows Lazio, with 14.3%, the Tuscany and Emilia Romagna, with respectively 13% and 9.8%. Behind the Veneto (9.2%) and Piedmont with 8, 7%. Other regions that have generated, in the period from Christmas to Epiphany 2013, 2014, shares of good attendance, have been a brand with 4.9% and Friuli Venezia Giulia with 4.5%.
Finally, also as regards the Christmas period the target clientele is composed of 43.5% of guests from "families with children", while 37.6% by "couples". Inferior shares "groups of young people and friends", which represent 11, 4%, and the "senior" (6.7%). Practically non-existent, the percentage of "single", which at this time are, for the Italian white mountain, only 0.9% of clientela.Nel period from January 7 to February 2, 2014 the target change, the lower the proportion represented by the "couples", which drops to 18.9%, augmenting the "groups of friends and young people," about 10 percentage points.
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