TourismRental
We are not sure that the rental of ski equipment is growing more and more today. It is a trend that reveals the contagion of many other sectors that involve us on a daily basis, starting from car rental, in the short and long term. In Italy, the quality rental of ski equipment is definitely "Rent and Go" and today we offer you an interview with the Digital Manager of the group founded in 1996 by 3 great athletes from the 70s-80s: Erwin Stricker , Kurt Ladstätter and Gerhard Königsrainer.
Thursday 2 January 2020 6 minutes reading time
Hi Guido, what is Rent and Go and what do you do? Rent and Go is THE quality ski rental in Italy, with over 70 stores in the main ski resorts. The focus of Rent and Go renters is to offer the maximum quality of the rental service and of the product, through the high courtesy and competence of its skimen and thanks to a constant replacement of the equipment, the latest technologies, the sanitization systems and preparation of helmets, boots, gloves, the deposit service heated ski and much more.I deal with managing the "digital" part of the group, ie the platform www.rentandgo.it where it is possible to book the rental online at a discounted price and where we collect all the information customers may need before going to the various Rent and Go rentals.
Who are the customers who typically rent skis from Rent and Go? Those who enter our rentals often look for a mid-range or beginner product. Rent and Go skimen are the only ones to test rental-friendly skis of the middle classes. Companies focus instead on testing high-end products, which is why we know the best types of skis suitable for the family, which is our main target. Since its foundation (1996), Rent and Go offers specific products and services for children, specific equipment, entertainment services and a lot of expertise. With the "Rent in Rose" program, on the other hand, we go to meet women who want to be more comfortable and fashion on the slopes. Thanks to the agreements with the main brands, we are able to offer the best equipment available on the market for hire. Of course, there is no shortage of "Millennials" who increasingly prefer hiring rather than purchasing, in all product sectors. there are many rentals: having the latest and always up-to-date models available, simplifying transport, certain costs, insurance against theft and breakage, maintenance and sanitizing of helmets and boots after each use ... and so on.
What are the advantages of booking skis online? First of all, we guarantee the availability of the equipment, thus avoiding the inconvenience of being left without skis, which can happen especially in high season. In addition, by choosing skis and boots from your PC, tablet or smartphone, you immediately get a clear idea of the prices, the models available and information on collection and delivery. Without forgetting that a whole series of steps are anticipated (check-in, payment ..) which will make the withdrawal of the equipment faster, saving precious time to be used on the slopes. Last but not least, by booking online there is a minimum discount of 10%!
What are the challenges for 2020 in the field of online rental? Online booking allows the renter to prepare equipment in advance (in most cases) .The goal is to make the customer book in a few clicks and deliver the equipment to him already prepared, in a (almost) "priority lane" mode. Almost is a must, especially in the high season, but it is definitely our focus. Some of our rentals already offer a counter dedicated to those who book online.Then there is the possibility to book a specific model in advance, a service that meets the most precise skiers, who want to try something new or who want to re-use a ski with which they found themselves well. It may seem trivial but behind it there are several logistical difficulties. Online and offline tend to merge more and more, the purchase and the customer experience must now be "omnichannel" and we at Rent and Go try to be "on the piece" , putting the red carpet to the customer, both in stores and on our website.
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