PROWINTER 2009 marks a record season for winter sports

reserving satisfaction to everyone involved in the world of snow sports was a widespread perception. Now to confirm the excellent performance we are also the official data. The Censis (Italian Institute for economic research) in its recent "Diary of winter crisis" confirms that: "The winter season has seen a 6% increase in attendance in the mountains over the same period last year. Of course, this is a mid / high and a number of enthusiasts, but the skiing is still a habit that you want to keep whatever the crisis. Maybe you can save on accessory factors, is spreading a certain prudence in spending, but the impression is that the quality of life are not ready to give up. "
not induce positive results, however, entrepreneurs, managers and operators wiser to rest on our laurels: the challenges of a market for weather-dependent as that of the winter sports are renewed from year to year. In Italy the
viable business opportunities and to update practitioners are represented by Prowinter, the most important trade fair for the sector.
The 2009 edition (the ninth) is imminent, the gates will open Tuesday, April 15th at Fiera Bolzano to help consolidate the foundations for new future success. The reservations of the space below the positive seasonal trend: all the major brands of the equipment compartments, rentals and related services will be present, together with great companies representing apparel and accessories.

great also the inevitable side-events information. This year the spotlight a conference that will cover the campaign promoted by the FIS "Bring kids back to the snow." Disquisiranno importance to promote skiing among the younger population of speakers of the caliber of Erich Demetz, president of the World Cup Alpine Skiing, Maurizio Di Trani, communications director of the Technical Group, Christoph Engl, Director of Marketing Alto Adige Wolfgang Oebelsberger, education commissioner in northern Tyrol in Austria, Franz Perathoner, Director General of the Dolomiti Superski and Riikka Rakic, communication manager of FIS. Moderator Erwin Stricker, well known former champion, entrepreneur and consultant FIS.
During the event, the stage set up inside the pavilion, will alternate with many other influential people who will delve into current topics in the course of forums, press conferences and round tables. The schedule also promoted awards from prestigious magazines, national and international.
Are expected to more than 5,000 qualified visitors accumunati a happy destiny: to belong to a world so far immune to the effects of the global crisis.

PROGRAM OF EVENT
Wednesday, April 15, 2009 11:00 Inauguration of the event

14.00 "BRING KIDS BACK TO THE SNOW"
Congress on the current campaign FIS with important members of the tourism and winter sports.
In collaboration with:
Moderation: Erwin Stricker - Consultant and FIS ski legend
Participants: *
Erich Demetz, a pioneer in tourism and in the field of cable installations and President of the World Cup - from the perspective of a "Global Skier"
* Maurizio Di Trani, Director of Communications and Advertising, Technical Group - from the perspective of a industry representative
* Christoph Engl, Director of Marketing Alto Adige (SMG) - from the point of view of tourism
* Wolfgang Oebelsberger, an expert in exercise and sport, Councillor schools of Tyrol (A) - presentation of a practical example
* Franz Perathoner, Director Dolomites Superski - the point of view of an electrician
* Riikka Rakic, FIS Communication Manager and project manager of FIS campaign "Bring Kids Back to the Snow "- Presentation of the campaign and introduction to the FIS
16:30 8th" Grand Prize Pool Ski Italy "for the top athletes of the season 2008/2009.
two athletes who will be awarded during the season have distinguished themselves.
17:00 Awarding the best athletes from South Tyrol
Edited by the Committee FISI Alto Adige
20:30 Presentation of the film "Karl" in memoriam of 'mountaineer Karl Unterkircher, who died tragically recently (Hall Elena Walch - Fiera Bolzano / Four Points Sheraton) - free entry

Thursday, April 16, 2009 9:30
General Assembly of the ski instructors South Tyrol
(by invitation only in the convention center Fiera Bolzano / Four Points Sheraton) 11:00
SKIAREATES EUROPEAN T:
Award Ceremony of the best ski schools, and offers children's Sportshop
Delivery
12:00 diplomas South Tyrolean ski instructors and presentation of the campaign "Safety on the tracks"
15:00 Italian Forum Snowboard
The figure and the functions of the Park Manager at ski winter
By SNOWMAP
Participants: * Maximum
Manzocchi, head of the Swatch Snowpark Mottolino
Tini * Matthew, head of the snowpark Cimone
* Gigi Callegari, head and 6punto9 Burton Progression Park
* Alexander Berger and Max Gionco, owners and managers of several F-Tech Park of 'Alto Adige

Friday, April 17, 2009

10.00 Delivery certificates of participation to the courses for laboratory technicians ski
by the Autonomous Province of Bolzano, Office of Vocational Training of German and Ladin

11.00 The magnificent 20
SKI Magazine - the World of Snow Prowinter rewards with the best slopes in Italy.
14:00 3rd Series
EnergiaPura Children Award of the best athletes of the class students and boys
Media partnership: Race magazine Ski Magazine

More information:
Website: http://www.fierabolzano.it/prowinter2009/