TourismEXHIBITIONS
Prowinter
The twenty-third edition of Prowinter, a B2B fair dedicated to winter sports, doubles the appointments. The first will take place in January, the second will be held at the end of the season, with the confirmation of the Prowinter Season Finale format.
Friday 16 September 2022 3 minutes reading time
Since last winter, the global commodity market has changed radically and manufacturing companies have had to reorganize processing and distribution times; as a result, stores and rentals have also been forced to reschedule their orders. Prowinter did not remain indifferent to these new dynamics, which also emerged during the Ski Rental Summit 2022 and, precisely to adapt to changing market conditions, doubles, anticipating the first appointment at the beginning of 2023.
The dates to be marked on the agenda are Wednesday 11 and Thursday 12 January, when at Fiera Bolzano the "ski" product (and the entire range of equipment and accessories) will be the undisputed protagonists of a two-day event dedicated to the snow sector. The target of visitors will be, as usual, rental but also retail, or shopkeepers who want to preview the collections of the 2023/24 season. In April 2023, the Prowinter Season Finale will return: a day of meetings at the end of the season with awards and meetings between operators, athletes and final consumers, and of course the presence of companies in the sector.
"We were not impassive to the change that is taking place before our eyes: after discussing with companies and renters, anticipating Prowinter 2023 in January, it was an inevitable choice - comments Geraldine Coccagna, Prowinter Brand Manager - and we are extremely happy with the We are receiving positive feedback, inclined to believe that the courageous choice we have made can repay us with a record twenty-third edition ”.
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