Prowinter, 5 Top Brand French appear to Fiera Bolzano

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Prowinter, 5 Top Brand French appear to Fiera Bolzano

This year for the first time in Prowinter, the Italian fair of reference for professionals in the winter sports program April 17 to 19 in Bolzano, will host a group exhibition of French companies coordinated by Ubifrance, the Agency for the internationalization of enterprises beyond the Alps.
In a difficult time for the sector, the producers feel the need to strengthen relationships with merchants, and in particular with the operators of ski resorts has always been attentive to the demands of customers looking for advice and technical material of high quality.
Showcase for the industry, because of its specialization and the overwhelming response of retailers and importers, Prowinter was chosen from 5 brands, some established, others emerging in the Italian market.

SKIS LACROIX - AN EXCLUSIVE SKI
Let's start with Skis Lacroix, one of the best known brands in the field of cross-country high level of quality, technology and design, which exposes many years to Prowinter with a collection that emphasizes the uniqueness production in small series, produced by the very characteristics voluntarily marked and bold stylistic choices.
Retailers Lacroix, looking for high-quality products for an elite clientele: alpine skis and snowboards, skiwear and accessories. Among the novelties of the season, ski polyvalent LXW HD modern architecture (width 90 mm tail and short radius of 15 m) thanks to their soul mixed hard and soft woods have excellent grip on snow as on hard snow; the titanium mask designed by stylist Hugo Martin Parasite founder of the brand, a line of stylish skiwear for women Aspen.
In Italy, Skis Lacroix are sold at select stores located primarily in the major skiing resorts.

BLACKCROWS - SKIER'S CHOICE 2012
Blackcrows is a technical brand emerging universe of skiing. From 6 years Blackcrows develops a range of quality skiing starting from the necessity that many skiers have to have a ski that corresponds to their genuine culture linked to freeskiing. The aim is to combine the reliability of the product with the spirit of freeskiing, the motto of the brand: "no compromise on the design of the ski and its identity."
The sixth collection of the brand, the logo created by Yorgo Tloupasin V-shaped reminiscent of a flock of birds in flight, is designed for three distinct practices: All Terrain Freeride skis fluid and wild, Freestyle Park, precise track and air and Mountain Touring for ski mountaineering.
Ski polyvalent Blackcrows, Nocta 176 and 185 were elected Corvus Skier's Choice 2012 the U.S. magazine Powder Magazine.
Blackcrows is the ski brand chosen by the Ski Club of the exclusive concept store Colette on Rue Saint Honore in Paris, Fashion world reference in the field.

DUPRAZ - ASYMMETRIC CROSS
ISPO AWARDED
Pioneer of snowboarding, then the inventor of the carving in the '80s, the brand DUPRAZ named after its founder Serge Dupraz. In 2012, the skis Dupraz DII won the Prize and the Prize FREESKI OVERALL in the category Ski ISPO 2012 and is one of the main novelties of the season 2012/2013.
The Dupraz DII are different and innovative solutions in difficult snow conditions or traced and also excellent on the track.
Their main characteristic is its fluidity, which is inspired by water sports whose essential principles are applied to the dynamics of snow. These skis are for expert skiers, the Dupraz II adopt a patented asymmetric geometry, which allows, in the "POWDER WHEN INSIDE", a comfortable ride with wide turns or, if reversed in position "WHEN INSIDE TRACK", and a dry ski aggressive, all in acceleration.
A new way to appreciate the curves with these skis "Prize".

FROM THE SOCKS TECHNICAL RYWAM NATIONAL FRENCH ALPINE SKIING
Rywan is the French specialist of technical socks for sports since 1957. Made in France to Meaux and at Monza Stockings Tracy, a subsidiary of the group, stockings Rywan are in effect for technical products, designed to eliminate any processing that could cause discomfort or injury to the sportsman. The most sophisticated weaving techniques are adopted to create high performance socks jerseys of variable width, new technical materials, innovative packaging with one year warranty.
Rywan stockings are indicated for the trail, skiing or physical recovery after sport, are produced from natural raw materials (cotton, wool and silk) and techniques (ADVANSA Thermo ° Cool ®, COOLMAX ®, TACTEL ®, MERYL ® SKINLIFE, CORDURA ®, DRYARN ®, SeaCell ®). The short socks or lungue Rywan are sold by specialty stores in the equipment at sporting or specialized chains.
Thanks to technical yarns, socks Rywan have antibacterial and refreshing derived from seaweed (Ascophyllum nodosum) contained the SeaCell ® and the ability to evaporate sweat 7 times longer than a traditional polyester.
RYWAN is the official supplier of the French Ski Team and the Fédération Française de Ski, and the French National School of Mountaineering and Skiing (ENSA).

TAKOOHA - PILE A TECHNICAL LOW PRICES
Takooha is a French brand launched in 2008 and specializes in the production of batteries are designed with high quality materials such as fabrics POLARTEC. Thanks to a policy of low prices, a logistics ensures replenishment of stores in just 48 hours and originality of its brand "fashion", TAKOOHA won 450 stores across the Alps.
The Polartec fleece fabrics of TAKOOHA finally come out from hiking trails and ski slopes to make their appearance in the city with a range of clothing "streetwear".

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